Digital Advertising : Google Adwords Diploma

Digital Advertising & Google Adwords Diploma

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Please Note: This Course is Based on USA Standards

COURSE CURRICULUM

Module 01 : Introduction to Online Marketing

Module 02 : Understanding the Digital Marketing Strategy

Module 03 : Definition of Digital Marketing

Module 04 : Marketing by Your Own Website

Module 05 : Overview of Analytics

Module 06 : Search Engine Optimization Methodologies

Module 07 : Differences Between Search and Display Marketing

Module 08 : Understanding Social Media Marketing

Module 09 : Overview of Video Marketing

Module 10 : Email Marketing Techniques

Module 11 : Content Marketing Tips

Module 12 : Mobile Marketing Techniques

Module 13 : Expanding Your Digital Marketing Knowledge

Module 14 : Overview of the Google AdWords

Module 15 : Pay-Per-Click Advertising Techniques

Module 16 : Defining Your Business Goals

Module 17 : Stepping into Google Adwords

Module 18 : Keywords Researching Techniques

Module 19 : How to Create Your First Campaign?

Module 20 : How to Create Your First Advertisements?

Module 21 : How to Monitor Your Advertisement?

Module 22 : Advanced Advertising Techniques

The method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded Diploma in Digital Advertising & Google Adwords.

Other Benefits

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• The benefit of applying for TOTUM Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

• Web marketing and communications managers.
• Those looking to move into the digital marketing or advertising arena.
• This course would highly benefit small business owners or entrepreneurs.

This course requires no formal prerequisites and this certification is open to everyone

• Online Marketing Manager – £35,128
• Trade Marketing Manager – £37,215
• Communications Assistant – £19,789
• Social Media Content Manager – £21,257
• Digital Marketing Specialist – £25,354
• Social Media Coordinator – £20,122
• PPC Professional (PPC) – £24,765

Per Annum

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