Digital Advertising : Google Adwords Diploma
Accredited by CPD & iAP | FREE PDF Certificate Included | Unlimited Access for 365 Days | Quality Study Materials
Global Edulink
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Digital Advertising & Google Adwords Diploma
During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
Please Note: This Course is Based on USA Standards
CPD
Course media
Description
COURSE CURRICULUM
Module 01 : Introduction to Online Marketing
Module 02 : Understanding the Digital Marketing Strategy
Module 03 : Definition of Digital Marketing
Module 04 : Marketing by Your Own Website
Module 05 : Overview of Analytics
Module 06 : Search Engine Optimization Methodologies
Module 07 : Differences Between Search and Display Marketing
Module 08 : Understanding Social Media Marketing
Module 09 : Overview of Video Marketing
Module 10 : Email Marketing Techniques
Module 11 : Content Marketing Tips
Module 12 : Mobile Marketing Techniques
Module 13 : Expanding Your Digital Marketing Knowledge
Module 14 : Overview of the Google AdWords
Module 15 : Pay-Per-Click Advertising Techniques
Module 16 : Defining Your Business Goals
Module 17 : Stepping into Google Adwords
Module 18 : Keywords Researching Techniques
Module 19 : How to Create Your First Campaign?
Module 20 : How to Create Your First Advertisements?
Module 21 : How to Monitor Your Advertisement?
Module 22 : Advanced Advertising Techniques
The method of Assessment:
At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
Certification:
Successful candidates will be awarded Diploma in Digital Advertising & Google Adwords.
Other Benefits
- High-quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- The benefit of applying for TOTUM Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
Who is this course for?
- Web marketing and communications managers.
- Those looking to move into the digital marketing or advertising arena.
- This course would highly benefit small business owners or entrepreneurs.
Requirements
This course requires no formal prerequisites and this certification is open to everyone
Career path
- Online Marketing Manager – £35,128
- Trade Marketing Manager – £37,215
- Communications Assistant – £19,789
- Social Media Content Manager – £21,257
- Digital Marketing Specialist – £25,354
- Social Media Coordinator – £20,122
- PPC Professional (PPC) – £24,765
Per Annum
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.