SEO Marketing School (Search engine optimization)

Search engine optimization is the process of making sure that the
content on your website, no matter the industry and audience it is
for, is good enough for search engines to give it a high ranking (or
a thumbs up).
When you employ search engine optimization, your website’s
chances of showing up as one of the top search results increases.
This is important because anyone who does a search on the likes
of Google is bound to click on the topmost search results.
When your visibility increases and your website becomes one of
those top links on the search results page, you have a chance of
getting that visitor to turn into a paying customer.
Now, this is very important, whether you are an individual or a
business because most searches on the internet start with a
search engine. In this book, together, we will go through all that
you need to know to get in the game and win some loyal and
paying customers. Let’s begin.

• SEO Marketing School 29:20

  • 1: 1. Introduction 02:54
  • 2: 2. What Is SEO 02:42
  • 3: 3. Keyword Research 02:47
  • 4: 4. On-Page SEO 03:25
  • 5: 5. Link Building 02:56
  • 6: 6. How to Execute a Content Marketing Strategy 03:14
  • 7: 7. 10 SEO Best Practices 04:12
  • 8: 8 Advanced Tactics 02:52
  • 9: 9. How to Measure and Track SEO Results 03:01
  • 10: Conclusion 01:17

With social media and online activity taking over our lives, it has
become a necessity for businesses to work on the many strategies
that make their online presence effective.
Companies now work on employing professionals whose entire
job is to come up with different tactics that help businesses
increase their online traffic. This traffic is, more often than not,
dictated and redirected from search engines like Google. And to
please them, search engine optimization has become a
fundamental part of the operation.
Now, a lot of this redirection of traffic is meant to happen
organically. If you are a tech-savvy individual who is able to keep
up with the changes in the many algorithms employed by search
engines, you will be able to make sure (to some extent) that your
website never falls off the radar of said search engines.
Strategies that involve such organic ways of building traffic are
also a preferred technique no matter what kind of website you
run because these strategies bring more customers naturally to
the product or service a business offers.
The alternative is engaging in paid advertising which is nothing to
frown upon but in comparison, it does not guarantee as high a
conversion rate in the long run compared to as organic strategies
to build traffic.
This is apart from the fact that paid advertising is usually marked
as such on the internet and when people realize it is an ad, they
are highly demotivated from clicking on whatever is in front of
them. This means that it takes a lot more work to get your
viewers to engage with paid advertising.
One way to increase incoming traffic to any website is to engage
in search engine optimization. Research has shown that this
increases your website’s chances of growing traffic by 20 times
when compared to paid advertising whether you look at the
numbers on a desktop or a mobile.
Sidebar—it is important to make that distinction in terms of
devices. I will cover that in detail at a later point.
SEO strategies are not just a practical way of getting more
attention from search engines but are also a marketing strategy
that continues to reward you over time. The only thing you need
to remember is to stay up to date with the ever-changing rules
and regulations set forth by some of the big names in the search
engine community.
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This includes keeping tabs on including the correct keywords for
every bit of content you publish on your website because these
keywords help search engines give your page the high ranking it
deserves.
This ranking plays a big role in the order in which search results
are displayed for any given user query. This, in turn, gives your
website the visibility you are shooting for.
Make your content interesting and relevant and over time you
will see that something as simple as adding the right keywords
will help your traffic skyrocket. In comparison, paid advertising
needs to be funded continuously and doesn’t always guarantee
the results you hope for.

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