PR Strategies and Campaigns

Enhance practical understanding of how to successfully plan your PR campaigns.

• Certificate - download
• Brochure - download

The one-day Creating Effective PR Strategies and Campaigns course will help you understand how to create excitement and engagement with your internal teams, how to identify your key audiences and create the right type of engagement, exploring the strategic planning required to create a structure to your PR campaign, how to plan to budget and how to measure and evaluate campaign effectiveness.

You will be trained by leading PR experts in the process of structuring your thinking and planning strategically for your own campaigns.

The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere.

Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns.

ON THIS COURSE YOU WILL LEARN:

• Determining and establishing your public relations goals
• The importance of effective internal communications for a PR campaign
• Identifying your target audiences and create personas for external communications and engagement strategies
• The process of creating a strategy and tactic for every objective – setting your SMART goals
• Budgeting and the planning techniques to enable your campaign to deliver a good ROI
• Reviewing your strategies for your PR campaigns for post campaign evaluation

TOPICS COVERED:

• How to establish your PR goals and objectives

• How to create successful internal communications strategies, to gain maximum engagement
• How to identify your external audiences, establish engagement and create personas
• How to use SMART objectives to achieve your PR goals
• How to plan your budgeting, in terms of human and other types of resources, for the best outcomes
• How to effectively evaluate to measure the success of your campaigns

RECOGNITION

The Professional Development Diploma is approved and recognised by the: Continuing Professional Development (CPD)

AWARD

CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.

ASSESSMENT

The final Diploma award will be based on the following:

• Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

BESPOKE AVAILABILITY

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Please contact LSPR for a quote.

You do not need any previous academic experience or qualifications for this 'Creating Effective PR Strategies and Campaigns' course.

The only requirement we ask for is a passion for learning and a willingness to learn new skills and ideas.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included