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Create a Winning Product Strategy That Grows Your Business

Entreprenure Now!

Summary

Price
£39.99 inc VAT
Study method
Online, On Demand What's this?
Duration
1.4 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

Learn how to grow your business by creating a winning product strategy for your business.

Curriculum

3
sections
20
lectures
1h 27m
total

    • 6: Building a Compelling Product Strategy 10:45
    • 7: Product Vision vs Company Vision 02:13
    • 8: Questions to Ask of Your Product Vision 02:05
    • 9: Common Mistakes 04:30
    • 10: Best Practices 01:30
    • 11: Define Your Product or Service 10:07

    • 12: Minimum Viable Product Explained 02:32
    • 13: Entrepreneurial Personality Types 02:37
    • 14: Sample MVPs 03:22
    • 15: MVP Guidelines 03:30
    • 16: How to Evaluate Your MVP 07:40
    • 17: Defending Your Product or Service Strategy 07:59
    • 18: Your Product Roadmap 05:46
    • 19: Product Roadmap Formats 06:06
    • 20: Create a Winning Product Strategy That Grows Your Business Quiz 03:00

Course media

Description

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.

This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.

You will learn:

  • How to develop a compelling product vision that will guide all your stakeholders
  • The building blocks that every product strategy must have
  • How to craft your product strategy for investors or your CEO
  • What elements of my product or service need to be nailed down?
  • How is a product or service vision different from my company vision?
  • What is an MVP, and why should I do it

This course is part of a larger series on creating a winning product strategy. To learn more, you can watch the following courses in this series.

  • Define Your Product and MVP (Minimal Viable Product)
  • Create a Compelling Product Roadmap

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

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Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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