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Create A No-Nonsense And No-MBA-Needed Marketing Plan


Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete it at your own speed.

This is designed for those interested to learn the basics of creating a company marketing plan that is practical, manageable, and unique.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Has someone asked you to create a marketing plan, yet you don't know how to get started or what it should include? Are you launching a new program, product, event or advocacy issue and hope to give it an optimal shot at success? If you answered “yes” to any of those questions, a marketing plan is the tool you need to organize your efforts and investment.

In this course, you get a simple four-step process to follow. You will be able to reflect, generate ideas, then arrange your chosen tasks in an easy, clear format and finally check that the plan actually suits your circumstances.

With your new marketing blueprint in hand, you'll stop the cycle of blundering from one crisis to another, trying random ideas and experiencing costly repercussions. Rather, you'll have a manageable collection of well-chosen to-do’s to implement (and perhaps farm out) on a pre-set timeline in the year to come.

With the four planning steps in this course, you're not going through an academic exercise but selecting and arranging appropriate, do-able tasks that bring you to your unique, chosen destination.

Here now are those four key steps:

Step 1: Take stock and identify goals

Step 2: Choose the tactics that will help you achieve those goals

Step 3: Construct a month-by-month marketing plan

Step 4: Make sure the plan is manageable

Once you complete Step 4, you will have a completely customized and feasible marketing plan.

If your goal is a well-orchestrated success plan that gets you and your people on track doing the right marketing tasks at the right time, then this course is for you.

The Create A No-Nonsense And No-MBA-Needed Marketing Planwill cover the following topics:

Section 1 - Introduction

  • The Why And How Of This Course
  • Downloadable Materials

Section 2 - Step 1 : Set Strategic Goals

  • Set Strategic Goals – Part 1
  • Set Strategic Goals – Part 2
  • Set Strategic Goals – Part 3

Section 3 - Step 2 : From Goals To Tactics

  • From Goals To Tactics
  • Marketing Goal 1
  • Marketing Goal 2
  • Marketing Goal 3
  • Marketing Goal 4
  • Marketing Goal 5
  • Marketing Goal 6
  • Marketing Goal 7
  • Marketing Goal 8
  • Marketing Goal 9
  • Marketing Goal 10
  • Marketing Goal 11
  • Marketing Goal 12

Section 4 - Step 3 : Construct The Marketing Plan

  • Construct The Marketing Plan – Principles
  • Construct The Marketing Plan – Logistics

Section 5 - Step 4 : Clear Away Obstacles

  • Clear Away Obstacles – Part 1
  • Clear Away Obstacles – Part 2

Who is this course for?

This course is designed for those interested to learn the basics of creating a company marketing plan that is practical, manageable, and unique.

Requirements

No prior knowledge is required to take this course.

Career path

None

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.