Craft an Inspiring Vision and Mission Statement

Learn how to craft and inspring vision and missions statement that compells readera, and helps to secure investors.

• WHY MISSION AND VISION STATEMENTS MATTER 12:22

  • 1: Demystifying Mission and Vision Preview 01:39
  • 2: Why Investors Care about Mission and Vision Statements 01:31
  • 3: What's a Vision Statement 02:47
  • 4: What's a Mission Statement 02:56
  • 5: Differences Between Mission and Vision Statements 02:41
  • 6: Mission and Vision Best Practices 00:48

• CRAFT YOUR VISION AND MISSION STATEMENT 25:07

  • 7: Vision Statement Explained In Depth 01:27
  • 8: The 4 Types of Entrepreneurs 01:49
  • 9: Crafting Your Vision Statement 07:02
  • 10: Crafting Your Mission Statement 04:46
  • 11: Tips for Writing a Great Mission Statement 06:13
  • 12: Workshop - Create Your Vision and Mission Statements 03:50

Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.

You will learn:

• Why is it important to create a vision and mission statement?
• What are the differences between the vision and mission statements?
• How does my entrepreneurial personality help or hinder my company’s visionary goals?
• What are the elements of a successful vision statement?
• How detailed should my mission statement be?
• Where can I include social or charitable goals?
• How can I validate my vision and mission statement?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNow! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

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Reed courses certificate of completion

Digital certificate - Included