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Content Marketing

Our Content Marketing training will teach you how to produce content that gets real results.

JELLYFISH

Summary

Price
£598.80 inc VAT
Study method
Classroom
Duration
7 hours · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Floor 22, The Shard
32 London Bridge Street
South East London
London
SE19SG
United Kingdom
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Overview

During this full day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team you want to bring up to speed in content marketing and outreach tactics.

Description

As a leading digital agency, we've successfully implemented content and outreach strategies with all kinds of brands, from SMEs to large organisations. We know what works and we want to share our expertise with you.

You’ll leave the course with loads of ideas for creating new and original content campaigns that will help you acquire and retain customers and boost your ROI.

What will I learn?Upon completion of the course you’ll have gained the skills to:

  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Understand the different content types and how and when they can be used
  • Know how to get your content seen and shared in the world of digital PR

Why should I take this course?Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.Course OverviewIntroduction to content marketing

  • What can content marketing do for you?
  • How content marketing strategy works

Strategy and measurement

  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning

Content examples

  • Understanding the different types of content

Realising your content

  • What makes a good headline?
  • How to write engaging web content
  • Optimising content for SEO

Getting your content seen: Digital PR

  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Blogging, Content marketing, Marketing