Content Marketing (beginner to expert)

Uplatz presents this comprehensive course on Content Marketing. It is a self-paced course consisting of video tutorials. You will be awarded Course Completion Certificate at the end of the course.

Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers focus on some key goals such as -

• Brand awareness
• Lead generation
• Engagement
• Sales
• Lead nurturing
• Customer retention and loyalty
• Customer evangelism
• Up-selling and cross-selling

Content marketing is a marketing approach that involves developing and sharing relevant articles, videos, podcasts, and other material in order to attract, engage, and keep an audience. This strategy creates expertise, raises brand recognition, and keeps your company in the forefront of people's minds when they need to buy what you sell. Material marketing is the creation and dissemination of relevant, valuable content to existing and future consumers, such as blogs, newsletters, white papers, social media postings, emails, videos, and the like. This material, when done correctly, displays knowledge and demonstrates that a firm appreciates the individuals to whom it sells.

Consistent usage of content marketing builds and maintains relationships with potential and current consumers. When your audience sees your firm as a partner that cares about their success and a valued source of information and direction, they're more inclined to buy from you. Content marketing may help your company generate leads, build a case for your product or service when someone is deciding what to buy, and complete sales. You'll need to supply the correct content at each point of the sales cycle, from awareness to consideration to purchase, to make it work.

A content marketing professional is in charge of planning and implementing different internet marketing campaigns and promotions. These may be carried out through any of the Content marketing domains, including SEO, SEM, PPC, social media, email, and content marketing. A content marketing expert is a marketer who should have a thorough awareness of all domains in order to make the best judgments for successful campaigns. Other content marketing responsibilities include assessing data and campaign performance, comparing previous month's campaign ROI, planning and executing improvements, and identifying next actions for enhancing campaign performance.

A expert should be skilled in analyzing data in order to have a better understanding of the market and consumer landscape. One of the most significant components of a specialist's job is strategizing campaigns in terms of organic and inorganic performance, as well as budget allocation. The content marketing professional is also in charge of hunting for new leads, clicks, and consumers in new areas and locations.

This course will teach you the main tactics that content marketers employ to gain and keep profitable consumers. You'll learn how to create, plan, and implement a content marketing strategy, assess and monitor content marketing's performance, produce captivating material, apply a strategic framework while writing, and use content marketing to enhance your professional brand and authority. You'll also learn how to put the concepts offered to you into action and use content marketing to establish your own personal brand.

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included

• Content Marketing - all lectures 7:13:38

  • 1: Why Content Marketing 10:45
  • 2: Primary Social Media Platforms 24:39
  • 3: Content Marketing Platform - Medium 29:57
  • 4: Content Marketing Platform - EzineArticle 30:05
  • 5: Content Marketing Platform - wikiHow 30:01
  • 6: Content Marketing Platform - Reddit 30:45
  • 7: Content Marketing Platform - BizSugar and DZone 31:20
  • 8: Content Marketing & Promotion - HubPages 31:11
  • 9: Quora 30:01
  • 10: Off-page Guest Post 31:16
  • 11: Off-Page Social Bookmarking 30:58
  • 12: Off-page Press Release 31:24
  • 13: Off-Page Blog Commenting 32:04
  • 14: Off-Page Forum Posting 22:19
  • 15: Off-page Infographics 21:53
  • 16: Digital Marketing Booklet 04:00
  • 17: Digital Marketing - Glossary 05:00
  • 18: Digital Marketing - Interview Questions 06:00

Content Marketing Course Syllabus

(MODULES 1 & 2)
Content Strategy and Your Role as a Professional Writer
• How to market yourself as a content marketer (not just another writer)
• How to position yourself for more clients, more respect, and better pay
• The “belief circles” framework for creating fans and customers
• How to create a rich audience experience for your business and your
clients
• A new tool for making yourself an indispensable resource for your
clients

(MODULES 3 & 4)
The Strategic Framework for Success with Content
• How to build authority for yourself and your clients
• The mindset that makes success possible
• How to widen your network and get attention to your valuable content
• How to authentically connect with influencers without embarrassing
yourself
• The real role of authenticity on the web
• 5 steps for turning attention into action and sales

(MODULES 5 & 6)
Mapping the Journey: Crafting a Content Marketing Strategy
• What the “buyer’s journey” is and what the milestones are
• How to unlock the triggers that get clients or customers to buy
• The mapping exercise that none of your competitors are using
• How to handle potentially tricky issues with clients or employers
• How to get the buy-in that lets you move forward with great content

(MODULES 7 & 8)
The Rubber Hits the Road: The Strategic Content Types
• How to write content that builds the audience and attracts new leads
and prospects
• How to use the “content conveyor belt” to increase traffic and
conversion
• The type of content that creates an unbreakable bond with the audience
• How to put together landing pages and other persuasive content that
turn “traffic” into customers
• The kinds of content that attract links and widen your network

Course Outcomes

• Using the power of social media, you can boost your sales, traffic, and brand awareness.
• Start a firm from the ground up or expand on an established approach.
• Learn about the cognitive buying process and how your content may motivate consumers to act.
• Optimize your website for content marketing to encourage users to take action that will benefit you.
• Create a mechanism for coming up with fresh content ideas on a regular basis.
• Learn the value of excellent writing and how to improve your writing skills.
• Learn how to generate some of the most successful forms of content. Repurpose what you've previously made to create an infinite supply of useful material.
• Optimize your website for search engines to ensure a steady flow of free traffic.
• Promote your content and get visitors from a variety of places.
• Build an effective sales funnel by using excellent content to expand your email list.
• Learn about social media platforms such as Facebook, Twitter, and Instagram.
• Gather and analyze data to track your progress and improve future efforts.

Everyone

Passion to achieve your goals!

• Content Marketing Specialist
• Digital Marketing Executive
• Content Writer
• Content Marketer
• Blogger

Currently there are no Q&As for this course. Be the first to ask a question.