CIM Level 3 Foundation Certificate in Marketing

If you’re new to marketing or looking to move into a marketing role then the CIM Level 3 Foundation Certificate in Marketing could help you to gain introductory knowledge and be successful in an entry level or support role.

Once you have successfully completed the qualification, you can move on to our CIM Certificate in Professional Marketing (Digital Marketing) course, which can help you to progress further in your marketing career.

The CIM Foundation Certificate in Marketing is a professional marketing qualification from the Chartered Institute of Marketing. It introduces the core marketing principles and fundamentals of customer communications.

Successful completion of the CIM Foundation Certificate in Marketing will establish the knowledge, skills and understanding to be able to perform at an entry or support marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the key principles of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Marketing is a key driver of success in today’s dynamic organisations. In studying this course, you will be given an insight into the marketing concepts and tools and how these are applied to deliver results.

Good communication skills are essential for today’s marketers and this qualification will provide you with the introductory skills you need to develop effective communication skills and build sustainable relationships.

Structure of Qualification

To achieve the CIM Level 3 Foundation Certificate in Marketing,you will need to successfully complete the following two modules:

• Marketing Principles
• Customer Communications

Each of these modules has 9 credits, so the course is 18 credits in total. If you don’t attain the full qualification, you can achieve a distinct, self-contained award for each module that you pass.

Our pass rate for CIM students in 2017 was 94% - based on Level 3 and Level 4 students' results for between April and December 2017 (covering all three assessment points for the year).

Key Topics

Marketing

• This first module gives an understanding of the key concepts and terminology of marketing and how it fits within the organisation. It introduces the principles of consumer behaviour and the marketing environment. It identifies the elements of the marketing mix and how the mix is used to meet customer requirements.

Customer Communications

• This module provides an understanding of the main elements of marketing communications and how they can be used in practice to engage with customers. Key marketing activities are considered in the context of developing a marketing communications campaign for customers.

No experience required.

Evidence of achieving one of the following English Language qualifications within the last two years is required if English is not your first language: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above is required. Other equivalent alternatives will be considered.

This qualification is ideal if you are new to marketing or looking to move into a marketing or marketing support role. This qualification could help improve your promotion prospects and help you to gain a professional entry level or support marketing role.