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Certified Brand Manager

Basic membership and exam fees included

LEORON Professional Development Institute

Summary

Price
£2,000 inc VAT
Study method
Online + live classes
Duration
4 days · Full-time
Qualification
No formal qualification
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands.

Description

The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.

It covers:

  • The roles and responsibilities of brand management;

  • How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.

  • The different levels of the brand (e.g., elements, attributes, personality & core values)

  • How each plays an important role in developing & maintaining strong relationships with customers.

Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

Who is this course for?

Those involved in branding and marketing as well as business managers

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Branding, Marketing
Related searches: Online courses