Campaign Manager Fundamentals
Plan, execute and measure your display campaigns
JELLYFISH
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
DoubleClick Campaign Manager is now known as Campaign Manager. This one day course has been designed with new practitioners in mind, covering the topics that allow you to understand the basics of the platform. You'll gain hands-on experience of navigating the platform, setting up digital campaigns and gaining insightful reports to power future activations.
You'll learn about the core modules in Campaign Manager such as Admin and Trafficking and you'll also receive a high level overview of how reports will allow you to see how your campaigns have performed.
From creative uploads, placement strategies to understanding how floodlight configuration and implementation works, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Campaign Manager.
Our Campaign Manager Fundamentals course is available at our training centre in The Shard, London. We also offer private training and webinar sessions tailored to your business needs.
Description
What will I learn?
Upon completion of this course you’ll have gained the skills to:
- Understand the benefits of third party adserving
- Implement centralised creative management
- Identify the main modules in Campaign Manager
- Set up an advertiser and a basic campaign
- Create and manage conversion pixels
- Manage performance reporting
Course Overview
- Ad Serving Principles
- Concept
- Benefits of using a centralised platform
- The Google Marketing Platform
- Overview
- Benefits
- Campaign Manager Campaign management
- General navigation points
- Admin tab
- Account features
- User roles intro
- User profiles intro
- Importing sites from Site Directory
- Change log
- Advertiser tab
- Concept
- Network structure
- Creatives
- Create an Advertiser
- Campaign tab
- Create a campaign
- Create a placement
- Upload a creative
- Retrieve a creative from Studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Trafficking document
- What is a trafficking document
- From media plan to TF doc
Campaign Manager Export / Import function
- Concept
- How to use it
Troubleshooting
- How to identify Campaign Manager tags and floodlights tags
Tracking at Campaign level
- 3rd party imp tracking
- Event tag
- Click string
- URL append
Tracking at Advertiser level
Floodlight configuration tab
- Sharing Floodlight configurations between different advertisers
- Conversion pixels
- Sales pixels
- Floodlight activities
- How to push floodlights to GTM
- U-variables
- CM macros
- CM Audiences
- Dynamic tags
Intro to Campaign Manager Reporting
- Overview
- Report Builder
- The Summary Tab
Questions and answers
Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.