Business Writing Skills
GoSkills
Summary
- Certificate of completion - Free
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Overview
Are your business writing skills leaving a lot to be desired? Do you want to write with greater impact, clarity, and efficiency?
Our business writing skills course is the gateway to a whole new world of communication. Whether you are looking to communicate more effectively with customers, or want to write more effective emails and internal communications, this course will elevate you to higher echelons of communication prowess.
CPD
Description
Introduction
Introduction to Business Writing Skills
We evaluate the importance of business writing and what will be covered in this course.
Business Writing Basics
Communication Basics
What is communication and why is it a challenge? Do we really need to learn how to communicate, or is communication natural?
Verbal vs. Written Communication
Is written communication just transcribing what you would say verbally? Important differences between verbal and written communication and how to navigate them
Writing Style and Tone for Business
Writing style carries a "voice". The style in which you communicate is just as important as what you write. We'll discuss the importance of tone and style for business communications, and how to use different tones in writing.
Scope of Business Writing
There are many different applications of writing in a business setting. We'll explore why one size doesn't fit all.
Punctuation, Grammar, and Spelling
Why are grammar and spelling (still) important, especially in business communication? How can punctuation change meaning?
Business Writing Tools
The Role of Email in Business Communication
Are emails still relevant? How have they changed the way we communicate in business? How has business email evolved because of other forms of communication?
Email Apps and Features
We'll take a look at common email applications in business and their features.
Email Content & Etiquette
We'll discuss standard email structure - what to say, how to end your message - as well as using personal vs business accounts, and why it matters.
Email Pitfalls & Best Practices
We'll cover email best practices: who to CC/BCC, when to forward, when to email, and when not to email.
How to Compose Engaging Letters
We'll examine best practices for message design and how much to include, especially in electronic formats. We'll also discuss how best to use images, links, attachments, and how to make your message stand out.
Using Chat and Collaborative Platforms
We'll talk about the differences and how to write for platforms like Slack, Basecamp, and other online collaborative environments.
Internal Communication
Office Memorandums
How to structure routine office memos - tips for message length, writing for the correct audience and calls to action
Communicating Bad News
How to structure memos that communicate bad news (e.g. termination, company restructuring etc.)
Recognition and Commendation Letters
What should you consider when commending employees for outstanding performance? We discuss the best practices and how to structure an official letter.
Disciplinary & Warning Letters
Turn negative into positive by giving meaningful and effective written feedback on poor employee performance.
Communicating With Reports
When is it better to write a report instead of a letter, and how do they differ?
Formatting Simple Reports
What should you consider when preparing simple, information-only reports?
Preparing Comprehensive Formal Reports
Preparing a formal business report doesn't have to be nerve-racking. Follow these guidelines and you're covered.
External Communication
Customer Communication Basics
We examine best practices when communicating general information to someone outside the organization when you are seen as a representative of the organization.
Responding to Customer Queries
How should you respond to written neutral requests from customers?
Commendations and Complaints
How should you respond to complaints and commendations from someone who used your service?
Collection Letters
What approach should you take when you have trouble collecting from customers?
Potential Business Contacts
When "cold" contacting someone via email or social media, how do we convey a positive image and increase our chances of getting the business?
Social Media Basics
We explore why we use social media and how that should influence our style. What are the best practices for tone and style when communicating publicly on social media platforms?
Government Organizations and Regulatory Bodies
How should we respond to regulatory bodies when our organization is governed by specific rules and guidelines?
Final Word
Privacy & Legal Considerations
How does privacy affect company policies on business communication? What steps can be taken to keep digital and paper documents secure?
Golden Rules & Course Takeaways
What are the most important principles to remember in business writing? What emerging trends should we pay attention to?
Who is this course for?
This online course will benefit anyone who wants to learn how to effectively communicate in a business setting.
Requirements
No prerequisites required
Career path
Admin, Secretarial & PA, Business & Management, Media, Customer service
Questions and answers
Hi, this course was GBP29 / person last week - is this price increase permanent?
Answer:Hi Ash. Thank you for the email. The courses were on sale last week. Keep an eye out towards the end of the month and you should see another sale.
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Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.