Business Planning Advance Diploma

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• CRAFT AN INSPIRING VISION AND MISSION STATEMENT 37:25

  • 1: Demystifying Mission and Vision 01:39
  • 2: Why Investors Care about Mission and Vision Statements 01:31
  • 3: What’s a Vision Statement? 02:47
  • 4: What’s a Mission Statement? 02:55
  • 5: Differences Between Mission and Vision Statements 02:41
  • 6: Mission and Vision Best Practices 00:47
  • 7: Vision Statement Explained In Depth 01:27
  • 8: The 4 Types of Entrepreneurs 01:48
  • 9: Crafting Your Vision Statement 07:02
  • 10: Crafting Your Mission Statement 04:46
  • 11: Tips for Writing a Great Mission Statement 06:13
  • 12: Workshop – Create Your Vision and Mission Statements 03:49

• IDENTIFY AND SOLVE THE RIGHT BUSINESS PROBLEM 38:00

  • 13: Find a Great Problem to Solve 02:32
  • 14: Problem Statements 02:24
  • 15: Solution Statements 02:58
  • 16: Does Your Business Solve a Problem? 04:30
  • 17: Elements of a Problem Statement 05:18
  • 18: Testing Your Problem Statement 02:10
  • 19: Elements of a Solution Statement 03:24
  • 20: Common Mistakes 01:59
  • 21: Ubeam Case Study: Problem and Solution Statements 07:45
  • 22: Essential Ingredients of Problem and Solution Statements 01:10
  • 23: Workshop – Problem and Solution Statement in Action 03:50

• WRITE A COMPELLING COMPANY OVERVIEW FOR INVESTORS 1:06:08

  • 24: Company Overview 02:28
  • 25: Common Question 01:44
  • 26: 5 Essential Ingredients 04:18
  • 27: Company Overview vs Executive Summary 00:51
  • 28: What do Investors care about? 01:25
  • 29: Marketing vs Exaggerating 01:39
  • 30: Ideas vs Implementation 04:33
  • 31: Company Profile Example 01:38
  • 32: Tips 08:57
  • 33: What are Investor looking for? 01:38
  • 34: Strategy 10:32
  • 35: Staffing Strategy 01:46
  • 36: Business Model 09:10
  • 37: Current Status 05:27
  • 38: Additional Topics to Include 03:47
  • 39: Common Mistakes 03:04
  • 40: Tips and Advice 03:11

• DEFINE AND SIZE YOUR MARKET 33:31

  • 41: Market Sizing Explained 01:54
  • 42: The Market Funnel Framework Described 04:13
  • 43: How Broadly Should You Define Your Market? 02:24
  • 44: Methods to Defining a Market 02:10
  • 45: Market Definition Walk-Through: Skincare 04:04
  • 46: Market Definition Walk-Through: Microbrewing 00:48
  • 47: TAM, SAM, and SOM 05:58
  • 48: How Investors View Your Business 02:37
  • 49: Sizing Your Market Walk-Through: Skincare 06:07
  • 50: Workshop – Defining and Sizing Your Market Walk-Through 03:16

• CREATE GROWTH PROJECTIONS FOR YOUR BUSINESS 39:51

  • 51: Market Growth Explained 08:41
  • 52: Determining Your Growth Projections 01:05
  • 53: Step 1 – Research Growth Rates 10:04
  • 54: Step 2 – Position Your Business for Growth 04:17
  • 55: Step 3 – Telling the Growth Story 01:00
  • 56: Step 4 – Calculating Your CAGR 04:27
  • 57: Drone Market Case Study 05:41
  • 58: Troubleshooting 00:52
  • 59: Workshop – Growth Projections in Action 03:44

• IDENTIFY MARKET TRENDS YOU CAN CAPITALIZE ON 36:24

  • 60: Market Trends Explained 03:16
  • 61: Trends versus Fads 05:27
  • 62: Trend Spotting 01:53
  • 63: Megatrends 04:19
  • 64: Popular Trends in Common Industries 04:33
  • 65: Trend Drivers 06:13
  • 66: Researching Trends 02:07
  • 67: Step 1 - Create a List of Trends 03:58
  • 68: Step 2 - Rate the Importance Level of Trends 01:48
  • 69: Step 3 - Evaluate the Trends 01:33
  • 70: Workshop – Market Trends in Action 01:17

• DEFINE AND SEGMENT YOUR COMPETITION 33:20

  • 71: What it means to define and segment competition 05:21
  • 72: Indirect Competition 03:35
  • 73: Wallet Share 02:58
  • 74: The Competitive Binder 05:09
  • 75: You must have competition 04:09
  • 76: Too much competition? 03:06
  • 77: Nutrition Bar Market Case Study 04:33
  • 78: Workshop – Define and Segment Your Competition 04:29

• BUILD A COMPELLING COMPETITIVE MATRIX 24:54

  • 79: Competitive Matrix Explained 06:18
  • 80: Part 1 – Determining Your Strengths 05:04
  • 81: Scoring Your Strengths 04:57
  • 82: Express the Top 2 in a Range 01:40
  • 83: Part 2 – Select Your Competitors 02:04
  • 84: Part 3 – Evaluate and Plot Your Competitors 01:09
  • 85: Workshop – Building Your Competitive Matrix 03:42

• CREATE A UNIQUE COMPETITIVE ADVANTAGE FOR YOUR BUSINESS 22:56

  • 86: Unique Competitive Advantage Explained 04:54
  • 87: Unique Competitive Advantage – Company Examples 02:57
  • 88: How to Determine Your Unique Competitive Advantage 00:23
  • 89: Step 1 – Evaluate Your Strengths 01:38
  • 90: Step 2 – Evaluate Your Competitive Landscape 02:34
  • 91: Step 3 – Identify Your Unique Competitive Advantage 04:01
  • 92: Step 4 – Test Your Unique Competitive Advantage 01:59
  • 93: Common Mistakes 01:35
  • 94: Workshop – Unique Competitive Advantage In Action 02:55

• CREATE A POWERFUL POSITIONING STRATEGY 59:25

  • 95: Positioning is about Your Customer’s Point of View 08:06
  • 96: What Investors are Looking For 01:33
  • 97: Ben and Jerry’s Case Study 02:03
  • 98: Keys to Success 02:49
  • 99: The Positioning Framework Overview 05:33
  • 100: Step 1 – Create Meaningful Attributes – Part 1 04:35
  • 101: Step 1 – Create Meaningful Attributes – Part 2 05:30
  • 102: Step 1 – Create Meaningful Attributes – Part 3 04:41
  • 103: Viking Cruises – Case Study 01:52
  • 104: Step 2 – Custom Attributes 04:07
  • 105: Step 3- Evaluate / Rank Attributes 04:11
  • 106: Step 4 – Evaluating Positioning Rankings 03:17
  • 107: Step 5 – Positioning of Your Attributes 02:10
  • 108: Step 6 – Your Positioning Statement 03:57
  • 109: Common Mistakes 01:47
  • 110: Workshop – Create a Powerful Positioning Strategy 03:14

• DETERMINE YOUR TARGET MARKET 43:07

  • 111: Target Market Essentials 04:57
  • 112: Why is Your Target Market So Important? 05:06
  • 113: Define Your Target Market 01:48
  • 114: Step 1 – Define Standard Attributes – Demographics 05:34
  • 115: Step 1 (con’t) – Define Standard Attributes – More Demographics 04:36
  • 116: Step 1 (con’t) – Define Standard Attributes – Psychographics 05:53
  • 117: Step 2 – Develop Custom Attributes 09:59
  • 118: Step 3 – Validation 00:43
  • 119: Step 4 – Adjust Your Strategy 02:08
  • 120: Workshop – Developing Your Target Market 02:23

• BUILD A COMPELLING UNIQUE VALUE PROPOSITION 36:38

  • 121: Characteristics of Unique Value Propositions 01:51
  • 122: Types of Customer Benefits UVPs Express 03:48
  • 123: Examples of Unique Value Propositions 00:46
  • 124: What Investors Are Looking For 00:47
  • 125: Value Proposition vs. Competitive Advantage 01:49
  • 126: Understand Your Competitor’s Unique Value Proposition 03:22
  • 127: Streaming Services Example 01:52
  • 128: The Value Proposition Framework 00:45
  • 129: Step 1 – Brainstorming 06:59
  • 130: Step 2 – Create a Value Proposition List 01:08
  • 131: Step 3 – Determine Uniqueness 02:49
  • 132: Step 4 – Prioritize Top Value Propositions 01:40
  • 133: Step 5 – Tell a Story 04:01
  • 134: Common Mistakes 01:21
  • 135: Workshop – Build Your Unique Value Proposition 03:40

• CREATE A WINNING PRODUCT STRATEGY THAT GROWS YOUR BUSINESS 1:23:52

  • 136: Product Strategy Overview 04:18
  • 137: Voss Water Case Study 01:31
  • 138: Product Strategy Building Blocks 02:34
  • 139: What Investors are Looking For 02:40
  • 140: Keys to Success 02:11
  • 141: Building a Compelling Product Strategy 10:45
  • 142: Product Vision vs Company Vision 02:12
  • 143: Questions to Ask of Your Product Vision 02:05
  • 144: Common Mistakes 04:30
  • 145: Best Practices 01:30
  • 146: Define Your Product or Service 10:06
  • 147: Minimum Viable Product Explained 02:31
  • 148: Sample MVPs 03:22
  • 149: Entrepreneurial Personality Types 02:36
  • 150: MVP Guidelines 03:30
  • 151: How to Evaluate Your MVP 07:40
  • 152: Defending Your Product or Service Strategy 07:59
  • 153: Your Product Roadmap 05:46
  • 154: Product Roadmap Formats 06:06

• CREATE A PROFITABLE PRICING STRATEGY 1:06:33

  • 155: Pricing Strategy Overview 02:59
  • 156: What Price Communicates 05:00
  • 157: Scenario-Based Pricing 01:54
  • 158: Types of Pricing Strategies 01:36
  • 159: What Investors are Looking for in Your Pricing Strategy 01:41
  • 160: Test Your Pricing 00:45
  • 161: The 3 Pricing Models 02:46
  • 162: Guess The Pricing Model 02:33
  • 163: Examples of Pricing Models 01:18
  • 164: Case Study: T-Shirt Pricing 01:52
  • 165: Pricing Influencers Explained 01:45
  • 166: Pricing Variable 1 – Competition 01:16
  • 167: Pricing Variable 2 – Demand 02:19
  • 168: Pricing Variable 3 – First of a Kind 02:07
  • 169: Pricing Variable 4 – Uniqueness 02:48
  • 170: Pricing Variable 5 – Scarcity 02:18
  • 171: Pricing Variable 6 – Quality 02:36
  • 172: Pricing Variable 7 – Margin 02:11
  • 173: Pricing Variable 8 – Customer Perception of Value 01:46
  • 174: Scoring Your Pricing Influencers 04:27
  • 175: Overview of Pricing Models 00:37
  • 176: Choosing a Pricing Model 02:25
  • 177: Value-Based Pricing Pros and Cons 05:18
  • 178: Setting Your Price: Case Study 03:05
  • 179: Cost-Based Pricing Pros and Cons 03:26
  • 180: Market-Based Pricing Pros and Cons 03:37
  • 181: Common Mistakes in Pricing 02:08

• GROW YOUR BUSINESS WITH A WINNING MARKETING STRATEGY 2:28:18

  • 182: Marketing Plan Objectives Explained 06:47
  • 183: Aligning Your Marketing Objectives 06:26
  • 184: Guidelines for Creating Marketing Objectives 02:28
  • 185: Types of Objectives 07:50
  • 186: Workshop – Create Your Marketing Objectives 02:14
  • 187: Marketing Programs Explained 01:17
  • 188: What types of marketing programs are best for your business? 03:04
  • 189: Your Website 04:41
  • 190: SEO 04:36
  • 191: Advertising Online 09:16
  • 192: Print Advertising 03:09
  • 193: Press Relations 06:15
  • 194: Social Media 04:39
  • 195: Email 05:41
  • 196: Content Marketing 06:26
  • 197: Trade Shows 05:59
  • 198: Retention Marketing 04:53
  • 199: Additional Marketing Programs 03:31
  • 200: Thought Leadership Explained 01:43
  • 201: Stand Out with Thought Leadership 01:29
  • 202: Why Thought Leadership Matters 04:37
  • 203: Thought Leadership Programs 09:39
  • 204: Workshop – Create Your Thought Leadership Strategy 02:22
  • 205: Strategic Marketing Plan Explained 00:38
  • 206: Choosing a Marketing Program 12:48
  • 207: Case Study: Product and Services Businesses 05:04
  • 208: Evaluate Your Marketing Mix 04:34
  • 209: Objectives, Tactics, and Assumptions about your marketing program 09:08
  • 210: Common Mistakes 02:56
  • 211: Workshop – Create Your Marketing Action Plan 04:08

Course Curriculum :Business Planning Advance Diploma

Here is a curriculum breakdown of the Business Planning Advance Diploma course:

1 - CRAFT AN INSPIRING VISION AND MISSION STATEMENT

1 - Demystifying Mission and Vision

2 - Why Investors Care about Mission and Vision Statements

3 - What’s a Vision Statement?

4 - What’s a Mission Statement?

5 - Differences Between Mission and Vision Statements

6 - Mission and Vision Best Practices

7 - Vision Statement Explained In Depth

8 - The 4 Types of Entrepreneurs

9 - Crafting Your Vision Statement

10 - Crafting Your Mission Statement

11 - Tips for Writing a Great Mission Statement

12 - Workshop – Create Your Vision and Mission Statements

2 - IDENTIFY AND SOLVE THE RIGHT BUSINESS PROBLEM

13 - Find a Great Problem to Solve

14 - Problem Statements

15 - Solution Statements

16 - Does Your Business Solve a Problem?

17 - Elements of a Problem Statement

18 - Testing Your Problem Statement

19 - Elements of a Solution Statement

20 - Common Mistakes

21 - Ubeam Case Study: Problem and Solution Statements

22 - Essential Ingredients of Problem and Solution Statements

23 - Workshop – Problem and Solution Statement in Action

3 - WRITE A COMPELLING COMPANY OVERVIEW FOR INVESTORS

24 - Company Overview

25 - Common Question

35 - Staffing Strategy

36 - Business Model

37 - Current Status

38 - Additional Topics to Include

39 - Common Mistakes

40 - Tips and Advice

4 - DEFINE AND SIZE YOUR MARKET

41 - Market Sizing Explained

47 - TAM, SAM, and SOM

48 - How Investors View Your Business

49 - Sizing Your Market Walk-Through: Skincare

50 - Workshop – Defining and Sizing Your Market Walk-Through

5 - CREATE GROWTH PROJECTIONS FOR YOUR BUSINESS

51 - Market Growth Explained

52 - Determining Your Growth Projections

57 - Drone Market Case Study

58 - Troubleshooting

59 - Workshop – Growth Projections in Action

6 - IDENTIFY MARKET TRENDS YOU CAN CAPITALIZE ON

60 - Market Trends Explained

67 - Step 1 - Create a List of Trends

68 - Step 2 - Rate the Importance Level of Trends

69 - Step 3 - Evaluate the Trends

70 - Workshop – Market Trends in Action

7 - DEFINE AND SEGMENT YOUR COMPETITION

71 - What it means to define and segment competition

72 - Indirect Competition

73 - Wallet Share

74 - The Competitive Binder

75 - You must have competition

76 - Too much competition?

77 - Nutrition Bar Market Case Study

78 - Workshop – Define and Segment Your Competition

8 - BUILD A COMPELLING COMPETITIVE MATRIX

79 - Competitive Matrix Explained

83 - Part 2 – Select Your Competitors

84 - Part 3 – Evaluate and Plot Your Competitors

85 - Workshop – Building Your Competitive Matrix

9 - CREATE A UNIQUE COMPETITIVE ADVANTAGE FOR YOUR BUSINESS

86 - Unique Competitive Advantage Explained

87 - Unique Competitive Advantage – Company Examples

88 - How to Determine Your Unique Competitive Advantage

89 - Step 1 – Evaluate Your Strengths

90 - Step 2 – Evaluate Your Competitive Landscape

91 - Step 3 – Identify Your Unique Competitive Advantage

92 - Step 4 – Test Your Unique Competitive Advantage

93 - Common Mistakes

94 - Workshop – Unique Competitive Advantage In Action

10 - CREATE A POWERFUL POSITIONING STRATEGY

95 - Positioning is about Your Customer’s Point of View

96 - What Investors are Looking For

97 - Ben and Jerry’s Case Study

98 - Keys to Success

106 - Step 4 – Evaluating Positioning Rankings

107 - Step 5 – Positioning of Your Attributes

108 - Step 6 – Your Positioning Statement

109 - Common Mistakes

110 - Workshop – Create a Powerful Positioning Strategy

11 - DETERMINE YOUR TARGET MARKET

111 - Target Market Essentials

112 - Why is Your Target Market So Important?

113 - Define Your Target Market

114 - Define Standard Attributes – Demographics

115 - (con’t) – Define Standard Attributes – More Demographics

116 - (con’t) – Define Standard Attributes – Psychographics

117 - Develop Custom Attributes

118 -Validation

119 - Adjust Your Strategy

120 - Workshop – Developing Your Target Market

12 - BUILD A COMPELLING UNIQUE VALUE PROPOSITION

121 - Characteristics of Unique Value Propositions

122 - Types of Customer Benefits UVPs Express

123 - Examples of Unique Value Propositions

124 - What Investors Are Looking For

125 - Value Proposition vs. Competitive Advantage

126 - Understand Your Competitor’s Unique Value Proposition

127 - Streaming Services Example

128 - The Value Proposition Framework

129 - Brainstorming

130 - Create a Value Proposition List

131 - Determine Uniqueness

132 - Prioritize Top Value Propositions

133 - Tell a Story

134 - Common Mistakes

135 - Workshop – Build Your Unique Value Proposition

13 - CREATE A WINNING PRODUCT STRATEGY THAT GROWS YOUR BUSINESS

136 - Product Strategy Overview

137 - Voss Water Case Study

138 - Product Strategy Building Blocks

139 - What Investors are Looking For

140 - Keys to Success

141 - Building a Compelling Product Strategy

142 - Product Vision vs Company Vision

143 - Questions to Ask of Your Product Vision

144 - Common Mistakes

145 - Best Practices

146 - Define Your Product or Service

147 - Minimum Viable Product Explained

148 - Sample MVPs

149 - Entrepreneurial Personality Types

150 - MVP Guidelines

151 - How to Evaluate Your MVP

152 - Defending Your Product or Service Strategy

153 - Your Product Roadmap

154 - Product Roadmap Formats

14 - CREATE A PROFITABLE PRICING STRATEGY

155 - Pricing Strategy Overview

156 - What Price Communicates

157 - Scenario-Based Pricing

158 - Types of Pricing Strategies

159 - What Investors are Looking for in Your Pricing Strategy

160 - Test Your Pricing

174 - Scoring Your Pricing Influencers

175 - Overview of Pricing Models

176 - Choosing a Pricing Model

177 - Value-Based Pricing Pros and Cons

178 - Setting Your Price: Case Study

179 - Cost-Based Pricing Pros and Cons

180 - Market-Based Pricing Pros and Cons

181 - Common Mistakes in Pricing

15 - GROW YOUR BUSINESS WITH A WINNING MARKETING STRATEGY

182 - Marketing Plan Objectives Explained

183 - Aligning Your Marketing Objectives

184 - Guidelines for Creating Marketing Objectives

185 - Types of Objectives

200 - Thought Leadership Explained

Certification of this Business Planning Advance Diploma

Learners can request a free PDF certificate of completion after successfully completing the Business Planning Advance Diploma course. An additional fee may be charged for Hardcopy Certificate and includes Free Shipping in the UK.

The Business Planning Advance Diploma training course is ideal for highly driven students who wish to improve your personal and professional abilities while also preparing for the career of their dreams! This Business Planning Advance Diploma is also great for persons who want to learn more about this topic in depth and appreciate being up to speed on the newest facts and expertise.

• There are no official requirements for Business Planning Advance Diploma.
• Business Planning Advance Diploma requires basic Internet connection.
• Business Planning Advance Diploma requires you to have access to a computer, tablet, or a mobile device.
• Knowledge of basic English.

The Business Planning Advance Diploma course is meant to prepare you for the job of your dreams, a promotion at work, or being self-employed and starting your own business. Courses from the Academy of Skills will help you enhance your profession and keep your skills current.

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