Marketing Full Course

Discover why a wrong marketing approach can ruin your business and how you can avoid it.

The decades-long experience of the marketing professionals with whom we’ve closely worked on this marketing course proved that many promising businesses with valuable products fail because of an inappropriate marketing approach that doesn’t focus primarily on the customer.

You can stay out of trouble and turn your business into a successful one if in your marketing approach you always focus on your customer for real. Your customer is the core of your business.

What’s the use to have the most wonderful product if no one is willing to buy it?

For this reason it’s extremely important to concentrate all your marketing actions on your customers, on their needs, desires and expectations.

In this online course you will discover that marketing is not about how sensational your product is and how many features and functionalities it has. Brilliant marketing is about the benefits that your product brings to your customers, on how it can change your customers’ lives for the better, making them more attractive, healthier, happier, richer or more appreciated.

Enrolling to Marketing Masterclass opens the way to verified knowledge based on years of valuable experience in marketing that will help you build a solid business through an inspired marketing approach that focuses on the benefits that your product can bring to your customers, because:

• Your customers don’t buy a bed but sleep, rest and relaxation.
• Your customers don’t buy a vacation but relaxing moments, fun and beautiful memories.
• Your customers don’t buy furniture but storage space, design and comfort.

Do you want to boost your sales through the right marketing approach? Enroll to this marketing course and find out how you can do it too!

In this complete online course you find out how to run a promotion campaign, what strategies to adopt in order to differentiate yourself from competition and how to easily increase the loyalty of your customers.

You also discover how you can make your products more appealing using creative packaging, increase your sales through an effective online marketing, use the SWOT matrix for taking the most inspired marketing decisions and so much more.

This course will take you into the core of Marketing and guide you step by step in order to get visibly better results in your marketing activities.

What differentiates the people who always get what they want from those who don’t is their ability to recognize an opportunity when they see it and to take action.

Now you have the opportunity of mastering the marketing skills from basics to advanced, in 12 weeks, without necessarily having any prior knowledge. Enroll now!

You will know how to:

• Easily differentiate yourself from the competition using the unique selling offer and the guarantees
• Successfully develop your business using the best growth strategies: concentration, vertical integration and diversification
• Take advantage of the “Do less than the competition” marketing strategy
• Determine the consumers to buy from you with less effort
• Make your customers loyal knowing the 4 main types of consumer behavior
• Make an attractive packaging that will enhance your sales
• Choose the best color to communicate your marketing strategy
• Apply the essential pricing strategies in order to get a sustainable sales increase
• Avoid the 15 major promotion mistakes that can ruin your business
• Run a successful promotion campaign knowing what you should take into consideration
• Use the benefits that brand could bring to your business
• Easily trigger the WOW factor for increasing the loyalty of your customers
• Assess the customer satisfaction through the 3 valuable techniques
• Use SEO as an effective marketing tool
• Increase the conversion rate of your e-mails
• Boost your online sales using 6 certified best practices
• Easily make your marketing plan step by step
  …and so much more

What do I get from this Marketing course?

• 238 course pages in a premium business magazine format that you can easily print
• 85 real life examples with extra knowledge from the most experienced professionals
• 23 high quality infographics that help you understand everything easier and quickly
• 47 real cases practical applications with role playing for easily putting into practice everything you learn
• Feedback for every answer and option you choose on the real cases practical applications
• Full Guidance & Support
• Graduation Certificate downloadable as pdf and optionally the printed version

COURSE SYLLABUS

Module 1 - What You Need to Know About the Marketing Activities Inside the Company
1.1. What is Marketing and how it can help us develop our business
1.2. Why Marketing is not Sales
1.3. What are the most important activities in the marketing department
1.4. Marketing Mix. Goodbye 4P and welcome 5P!
1.5. How to understand better the people-oriented marketing approach using the 7C of marketing

Module 2 - Marketing Research and Market Segmentation
2.1. What is marketing research and how we can use it in real life
2.2. The 2 types of marketing research and how we can achieve them
2.3. The 9 essential steps to implement a successful marketing research
2.4. What are the hot topics of the marketing research
2.5. The basic rules of designing the questionnaire as a tool of marketing research
2.6. The most relevant methods of marketing research with results in practice
2.7. How to identify the market types in order to know which one is right for you
2.8. What we consider when we apply market segmentation
2.9. The 6 essential criteria for choosing the target group

Module 3 - The Essentials of the SWOT Analysis
3.1. What is the SWOT matrix and what it contains
3.2. The internal environment with Strengths and Weaknesses
3.3. The external environment with Opportunities and Threats
3.4. SWOT Case Study of a marketing software launching
3.5. How to understand the SWOT matrix in order to make the best decisions
3.6. How the external environment is influencing our marketing

Module 4 - Competition. How to Grow Making Less than the Competition
4.1. Who are our competitors and what we should know about them
4.2. How we can easily differentiate ourselves from the competition
4.3. How to successfully develop your business using the best growth strategies
4.4. Take your company to the top using wisely the competitive strategies
4.5. Do less than the competition – A different kind of strategy

Module 5 - How to Make the Customers Buy More Knowing the Consumer Behavior
5.1. What is the supply and what is important to keep in mind when we conceive it
5.2. What is the demand and how it is structured in the market
5.3. How we can understand the way we are influenced by supply and demand
5.4. What is the elasticity of demand and why should we care about it
5.5. What happens when there is a balance between the supply and demand
5.6. The rigid supply with constant costs and the supply curve with return
5.7. How to understand the consumers and strike their cord knowing their behavior
5.8. What is important to know about the consumer behavior in order to make them buy from us

Module 6 - The Product Marketing
6.1. What means to have the best product?
6.2. What is important to know about names and trademarks
6.3. Packaging sells. How salable packaging needs to be
6.4. How to use the packaging to make the sale easier
6.5. What are the key points to focus in product marketing
6.6. How creative products double the value of a generic product
6.7. How to choose the best color to communicate our marketing strategy
6.8. The product life cycle and when we need to reinvent the product
6.9. How to make our products more appealing using the product strategies
6.10. The 5 most important steps in launching a new product

Module 7 - The Pricing Policy or How to Set Prices to Sell More
7.1. What do we take into consideration when we set the price?
7.2. 3 golden tips to have the most attractive price on the market
7.3. The truth you didn’t know about low prices
7.4. What are the most popular 6 pricing strategies used by big successful companies
7.5. The alternative pricing strategies to eliminate competition
7.6. What pricing strategies we use when we launch a new product on the market

Module 8 - Promotion Best Practices. Do’s and Don’ts
8.1. What are the essential steps of promotion
8.2. The best promotion channels and the promotional mix
8.3. 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising
8.4. The 15 major promotion mistakes that we should avoid
8.5. Direct marketing – the 3 most common direct marketing mistakes
8.6. Why promotion through recommendation has the highest rate of success
8.7. What is the brand and what are the 3 types of brands
8.8. What are the most valuable benefits that the brand brings us
8.9. The promotion campaign – what to measure and how to establish the budget
8.10. The 3 essential components of a brilliant promotion campaign
8.11. Practical Case Study - promotional flyer for a babysitting agency
8.12. How to choose the most appropriate promotion strategy
8.13. How to use merchandising as an effective way of promotion
8.14. How the public relations can help us in marketing
8.15. How to have a brilliant marketing team

Module 9 - The Important Role of the Supply Channels
9.1. What we have to know about distribution in order to make it work for our success
9.2. What implies an effective distribution strategy
9.3. What are the most important activities of a distributor
9.4. How to understand the length, width and depth of a distribution channel
9.5. How to increase the power of the distribution channels
9.6. The role of the franchise systems in distribution
9.7. How to use the vertical and horizontal distribution systems
9.8. The 3 distribution policies that make the difference in a successful company

Module 10 - How to Have Bigger Sales Using the Customer Loyalty
10.1. Why is a loyal customer so important for our business?
10.2. What makes an ordinary customer become a loyal one?
10.3. The 5 practical ways of making customers loyal and creating the WOW factor
10.4. The secrets of a successful follow-up
10.5. The 3 most valuable techniques to determine customer satisfaction

Module 11 - How to Boost Your Sales Using the Online Marketing
11.1. What is online marketing and how we can use it
11.2. What are the 5 types of ads that can boost our sales
11.3. How to understand what PPC, CTR, KPI, ROI and much more mean
11.4. What is SEO and how it can help us
11.5. How to display in Google searches only the positive pages about us
11.6. The practical steps for an effective Google Adwords campaign
11.7. The tools for finding keywords and measure their effectiveness
11.8. How to increase the click rate without violating Google Adwords policies
11.9. The 7 key elements of the winning landing page
11.10. The 5 essential questions before starting a promotional campaign on Facebook
11.11. The 5 steps of a successful campaign on Facebook
11.12. What can really help us when promoting on Facebook
11.13. Email Marketing. How to increase the conversion rate of your e-mails
11.14. 6 concrete ways that we can use to boost our online sales

Module 12 - The Step by Step Practical Guide for Making the Marketing Plan
12.1. Why does the marketing plan give us clarity and what is it good for?
12.2. Step 1 – How to define with great impact the present situation
12.3. Step 2 - How to present the results we’ve got after the market analysis
12.4. Step 3 – Use SWOT analysis for clarity and overall image
12.5. Step 4 - How to set the most appropriate marketing goals
12.6. Step 5 – What are the best marketing strategies?
12.7. Step 6 - How to present the marketing mix
12.8. Step 7 - Action plan - budget and necessary time
12.9. Step 8 - Why monitoring and measuring results is the most important part?

This Marketing Masterclass is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager and anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work.

No prior knowledge is necessary.

Can I find a job easier by graduating this Marketing course?

By enrolling in this course, you will take part in a superior professional training program designed by specialists in their fields and you will get the practical knowledge that will definitely help you differentiate from other competitors when you will apply for a job or for a promotion.

Your Benefits

• High qualitycourses delivered in a premium business magazine format through engaging and captivating content.
• Instant access to up to date valuable knowledge from the industry leading experts that you can put into practice immediately.
• Clear and concise language, easy to understand regardless of the complexity of the topic.
• Real life case studies offering role play, seamlessly putting into practice everything you learn.
• Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
• Relaxed course schedule - you are free to organize your time as you wish andyou can learn at your own pace 24/7 from anywhere in the world.
• Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
• Amazing customer service and administrative support from the moment you enroll until you complete your courses.
• Certification - instantly download your graduation certificate as a pdf or get the official printed version.
• Accessible learning – for many of our courses you don’t need previous experience or certain qualifications to enroll.
• User friendly online learning platform – simple and easy to use for everyone.
• Great value for money - premium courses at the most affordable prices.

How long will it take to complete my course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed?

You can take all our courses even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive a certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real life situations. You will receive feedback for every solution you propose.

At the end you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in a course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.

• There is no previous experience or qualifications required for enrollment on this course. It is available to all students aged 18 or over, of all academic backgrounds.
  
  
• Basic understanding of English language is required to attend this course.
  
  
• You’ll need a computer or tab with an internet connection.

This Marketing Masterclass allows you to fulfill various roles, including:

Marketing Assistant
Marketing Consultant
Marketing Coordinator
Marketing Executive
Advertising Assistant
Advertising Manager
Social Media Executive
Account Assistant
Marketing Manager
Business Development Manager
Market Researcher

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of Completion

Digital certificate - Included