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Build a Compelling Unique Value Proposition

Entreprenure Now!


£24.99 inc VAT
Study method
Online, On Demand What's this?
0.6 hours · Self-paced
No formal qualification
  • Reed courses certificate of completion - Free

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Learn how to identify elements of your business that communicate a compelling, and unique, value proposition to your customers.


Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed


0h 39m
    • 6: Understand Your Competitor's Unique Value Proposition 03:23
    • 7: Streaming Services Example 01:53
    • 8: The Value Proposition Framework 00:46
    • 9: Step 1 - Brainstorming 06:59
    • 10: Step 2 - Create a Value Proposition List 01:09
    • 11: Step 3 - Determine Uniqueness 02:49
    • 12: Step 4 - Prioritize Top Value Propositions 01:40
    • 13: Step 5 - Tell a Story 04:01
    • 14: Common Mistakes 01:21
    • 15: Workshop - Build Your Unique Value Proposition 03:40
    • 16: Build a Compelling Unique Value Proposition 02:00

Course media


How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This lesson explains how that works by looking at a few top brands and how they communicate their unique value propositions.

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