Branding - Creating and Managing Your Corporate Brand - e-Book
Dita Health and Social Care Consultancy Limited
Summary
Overview
Define what a brand is (particularly a strong brand) and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
CPD
Description
Description
You will need to complete each section in the order shown, starting with this eBook. Each section will unlock once you have completed the previous. Remember to review the resources below (if any) as they often form part of the course and may be covered within the knowledge test.
PLEASE NOTE: To ensure you have the full functionality from the course, we ask you to ensure that your web browser is up to date and we recommend using Google Chrome to ensure you can access all of the features.
LEARNING OUTCOMES
- Define what a brand is (particularly a strong brand) and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results
Duration
- Depends on your ability and time.
Assessment
- Assessment online – multiple choice questions designed to test learners’ understanding of the course.
Accreditation
- The CPD Accreditation Group, an independent body operating across all market sectors and in support of all professional institutions, bodies and societies. Its certified CPD ‘quality mark’ is a recognised symbol of quality-assured training.
- The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines
Certificate
- Once you have successful completed the course you will receive digital copy of your certificate which you must print yourself.
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