Brand Management Certificate Level 4
Accredited by The CPD Qualifications Group - PDF Course Books Provided.
UK Public College
Summary
- Tutor is available to students
Overview
The Brand Management Certificate is aimed at providing a sound understanding and competent level of brand knowledge and skills essential in analysis, planning, implementation and decision-making so as to build brand equity. The outcome is that students are well-fitted to work in the branding and marketing sector.
At the end of the course, students will be awarded the Brand Management Certificate.
The course fee covers registration, learning materials, assessment and certification. The certificate is sent out to the students within 24 hours of course completion.
Certification
On the completion of the course, the students will be awarded the Brand Management Certificate Level 4
Accreditation
The course is accredited by The CPD Qualifications Group.
Course Assessment
This course does not involve any written exams. students need to answer 4-6 assignment questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.
Course Duration
The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.
CPD
Description
The programme will be delivered with a blended focus on academic and professional orientations. The content will emphasize on theoretical concepts , assignments and case studies with project-based learning opportunities.
Study Units :
- Brand Management
- Introduction to Product and Product Management
- Product Classification and Product Portfolio Management
- New Product Development Process
- Product Strategy
- Managing Brand Equity
- Marketing Organizations
- Marketing Planning
- Market and Sales: Estimating Market and Sales Potential and Forecasting
- Pricing Strategy
- Services as Products
- Understanding Brands
- Brand Image, Brand Identity, Brand Valuation
- Brand Equity
- Managing Brands Over Time, Brand Positioning and Consumer Behaviour
Who is this course for?
This course is designed for those who are interested in the specific aspects of marketing that is brand management to gain a fundamental understanding of brand management in an international context. It is ideal for those who wish to follow a career in marketing and are aiming towards a future brand management role. It is also suitable for those interested in moving into a marketing role from other backgrounds or currently working in a marketing support roles like brand management, international advertising, strategic marketing and international marketing.
Requirements
No previous knowledge required.
Career path
1. Brand Manager
2. Marketing Manager
3. Brand Analyst & Advisor
4. Brand Consultant.
5. Marketing Consultant
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
