BLOGGING & COMMUNITIES
Thomson Reuters Foundation
Summary
Overview
Publishing a helpful and entertaining blog that establishes your authority is an effective way to build an online community and boost your business development. This workshop is for people who are considering writing a blog or developing a blogging strategy. It is a hands on course where delegates will learn why they should blog as well as practical tips on how to do it effectively.
Learning outcomes
• Decide whether blogging is right for you
• Discover practical tips on writing an effective blog
• What to consider as part of your blogging strategy
• Understand how to track and deal with comments on your blog
Description
Participants will discover whether blogging is right for them and how to deliver an engaging blog. Organisations will discover whether a blogging strategy will help achieve marketing goals and understand the resources required for this.
Course structure
• What is a blog?
• Web 2.0 & 3.0 and implications for marketers
• Why do people blog? What are the benefits?
• Tips on writing an engaging blog and importance of content
• Key considerations for your blogging strategy
• Tracking and dealing with comments
• Success criteria for blogs
Who is this course for?
This workshop would benefit anyone involved in the preparation & presentation of responses to requests for tender. SME business owners or any managers, sales and account staff involved in the tendering or new business process.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.