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Blog Marketing For Business

Learn How To Use Blog Marketing To Grow Your Business

Stone River eLearning

Summary

Price
£12 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

Overview

Blogging for business - learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques

Course media

Description

Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?

But don't know where to start?

If you understand the AIDA principles of copywriting…

...And if you know how to balance traditional copywriting skills with solid SEO techniques…

...Then getting people to engage with your writing will be much much easier.

Copywriting In The Digital Age:

A lot of copywriting courses focus on sales copy.

Or they focus on SEO (search engine optimisation).

In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search.

AIDA Copywriting:

We will show you how to apply the time honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing.

Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic.

Targeting A Niche Audience:

One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.

In this course we will guide you through that process and explain how you write to “BOB", your target client.

Balancing Copy With Keyword Research:

An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.

In this course we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Blogging, Marketing, Media and art
Related searches: Online courses