Beauty Salon Management Professional

This course utilises the best practice approach for running a Salon successfully. Content is based on high profile industry input from managers and owners who have substantial experience in the sector and running both large and small businesses.

National Occupational Standards are referred to where relevant from HABIA (Hair and Beauty Industry Association) sfedi (Small firms enterprise development initiative) and MSC (Management Standards Centre)

The course aims to help learners understand and apply essential skills and knowledge for effective managing or running a salon business in the beauty and wellbeing sector and to gain introductory enterprise knowledge to help analyse factors that contribute to salon business performance.

Syllabus

Unit 1 – Effective Salon Management, business ideas and health & safety

Topics

1.1 Understanding the Salon Management Role and Responsibilities

1.2 Starting your own Salon or working as an employee in a Salon

1.3 Health and Safety procedures and Insurance

Unit 2 – Customer Focus and Marketing (stage 1)

Topics

1.1 Understand what marketing is and key principles of marketing

1.2 Market information and customer segmentation

1.3 Marketing strategy and introduction to the marketing mix

Unit 3 – Customer Marketing and Managing the business (Stage 2)

Topics

1.1 Managing the marketing mix in a Service Business and Salon

1.2 Introduction to managing key marketing decisions on: product, branding, people as part of the service product, pricing, location, processes and marketing communication tools

Unit 4 – Finance for Salon Management – Planning and Use of Resources

Topics:

1.1 Reason for Business planning and having a business mission

1.2 Business plan format and contents

1.3 Understanding key financial terms

1.4 Awareness of managing Salon resources as part of financial management

Unit 5 – Finance for Salon Management: Financial control and cash flow

Topics:

1.1 Day to day financial controls and record keeping for a salon business

1.2 Budgets and VAT

1.3 Simple budget and cash flow management (sfedi MN4) applied to salon business

Unit 6 – People Management

Topics:

1.1 Recruitment and selection

1.2 Rights and obligations at work

1.3 Paying wages and contacts

1.4 Appraisals and measuring performance

Unit 7 – People Management

Topics

1.1 Motivation theory and practice in the workplace

1.2 Motivation tools for performance improvement

1.3 Effective team working

Unit 8 – Customer Focus and Marketing & Customer Management - Winning and Keeping Customers

Topics

1.1 Understanding the importance of managing customers for your Salon

1.2 Customer Relationship Management (CRM)

1.3 Relationship selling in the Salon

Unit 9 – Salon Retail Management and Customer Satisfaction

Topics

1.1 UK Retail and Health and Beauty Market

1.2 Retail Marketing Mix

1.3 Visual Merchandising and Display

1.4 Measuring customer satisfaction

Unit 10 – Putting it all together – Business Plan and final assessment

Topics

1.1 Salon Management and Planning

1.2 Final assessment – planning in practice

1.3 A final word: Tomorrows Managers

Useful resources and reading list – at the end of each unit

• List and links to Industry associations
• Free resources to help your salon business
• Reading list – industry and introduction to management books

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.