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Bank Branch Management - Marketing and strategy



£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online, self-paced
6 hours
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

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This online course on Bank Branch Management – Marketing is designed to help users understand bank marketing objectives and strategies with the help of case studies. It is well designed to help users understand the marketing aspect of services of a bank.


The training will include the following;

  • Introduction: Retail Banking
  • Marketing – The Concept
  • Customer Behavior
  • Market Research
  • The Six “P’s” of Marketing
  • Marketing of Banking Services
  • Bank Marketing Objectives
  • Bank Marketing Strategy
  • Primary Data Analysis
  • Bank Branch Managers: Their roles and functions in a marketing era
  • Marketing Policies
  • Case Study / Framework

Who is this course for?

  • Bankers
  • Students preparing to get into Commercial Banking
  • Anyone who want to understand how banks manage their marketing


  • Computer with Internet.
  • Passion to learn

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.