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BA (Hons) Business Management (Marketing)

The University of Law Business School

Summary

Price
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Study method
Classroom
Duration
3 years · Full-time
Qualification
Level 6 Bachelor of Arts (Ba)
Undergraduate What's this?
Additional info
  • Tutor is available to students
  • TOTUM card available but not included in price What's this?

Location & dates

Location

Address
University of Law London Bloomsbury
14 Store Street
London
WC1E7DE
United Kingdom
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Overview

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork.

FREE MASTER'S: We are delighted to offer our existing and future Business School students the opportunity to undertake a FREE business Master's course on successful completion of their undergraduate degree. This is truly unique as we are the first and only university in the UK to offer a free Master's course based on your progression alone. It is our commitment to ensuring that we equip our students to take on the challenges of an increasingly competitive business world.

Qualification

Level 6 Bachelor of Arts (Ba)

Description

YEAR ONE

- Essentials of Management
- Academic and Professional Studies
- Principles of Marketing
- Accounting and Finance
- International Business Environment
- Managing and Leading People

YEAR TWO

COMPULSORY

- Leading Change
- Corporate Responsibility in a Global Context
- Economics and Global Trade
- Personal and Professional Development

ADDITIONAL (TWO COMPULSORY PATHWAY MODULES)

- Customer Behaviour
- Marketing Communications in the Digital World

YEAR THREE

COMPULSORY

- Sector Specific Project or Sector Internship
- Global Leadership
- Strategic Management
- Creativity, Innovation and Entrepreneurish

COMPULSORY PATHWAY MODULE

- International Digital Marketing

Who is this course for?

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas

Requirements

Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).

Career path

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Business