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Analytics for Retail Banks

World class learning experience with 24/7 support for students and lifetime access to the course.

Edureka

Summary

Price
£149 inc VAT
Or £49.67/mo. for 3 months...
Study method
Online
Duration
Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

The Edureka Analytics for Retail Banks course is designed to provide the requisite knowledge and skills to become a data-driven marketer. It starts with fundamental concepts around the analytics lifecycle, data requirements and customer lifecycle to advanced topics around digital experiences, event-based marketing, omni-channel marketing and campaign analytics, among others.

Description

After completing the Edureka course, you will be able to:

1. Understand the applications of data-driven marketing across the customer life cycle at retail banks.

2. Understand the data infrastructure and the analytics set up required to carry out data-driven marketing.

3. Understand the nuances of how incoming, outgoing and interactive channels impact data-driven programs.

4. Understand and design event-based marketing programs and Contextual campaigns at retail banks.

5. Understand how to use analytics to improve campaign performance.

6. Get an overview of analytics best practices in retail banks.

7. Understand the practical issues that one will encounter while implementing data-driven marketing programs at retail banks.

8. Be aware of how data driven marketing is done across banks of different countries.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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