Advertising & Marketing Certification

Certificate in Advertising & Marketing - Level 3

Would you like a well-paid job with progression?

If you choose advertising or marketing there is clear progression, which makes it a great career path to choose. Begin as an Advertising or Marketing Executive and you could work your way up to become a Senior Director earning up to £80,000.

This Certificate in Advertising & Marketing – Level 3 course offers the opportunity to develop the creativity, knowledge, and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course covers topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing. Learners will develop a comprehensive understanding of the role of advertising and marketing in business and society. You will have the opportunity to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

Learning with Study365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

Here's a great opportunity to receive a valuable printed certificate and a Learner Unit Summary from Quality License Scheme or by Study365. These will be printed on high quality paper with the embossed official stamp respectively by Quality License Scheme or Study365.

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 8 guided learning hours.

Course Curriculum

Introduction to Marketing

• What is marketing?
• Four marketing philosophies
• Market orientation and sales orientation: Definition and differences
• Ethical behavior in marketing: What are marketing ethics?
• Business ethics: Corporate Social Responsibility
• Ethics and cause - related marketing

Marketing Strategies for Competition

• Competitive advantage: The Importance of Strategic marketing
• Business plans: How to develop a business mission Statement
• Competitive advantage
• How to identify strategic alternatives in marketing
• Target market strategies for successful business
• The Marketing mix: Product, place, Price and promotion

Analysis of Marketing Environment

• Marketing Environment: External influences on marketing Strategy
• Attitudes, values & Belief: Social factors in marketing
• Consumer and industry reaction to the market and economy
• Technology’s impact on marketing and marketers
• The political and legal environment of marketing
• Foreign and domestic business competition: Definition and regulations

International Marketing Strategies

• The importance of global marketing strategy
• Internet and Global Marketing: E-commerce on international scale
• International External marketing: Culture, economics, tech and more
• International marketing mix and the 4 Ps of marketing
• Breaking into foreign markets: International Marketing Strategies

Consumer Behavior

• Understanding the consumer decision - making process
• Consumer behavior theory and marketing strategy
• Consumer psychology and purchase process
• Brand familiarity and the purchase process
• Cognitive dissonance & post - purchase process
• Buying behavior and marketing: Types of consumers buying decisions
• Influences on consumer buying decisions: Cultures, values and more

Marketing and Market Research

• B2B vs B2C: How business marketing differs from consumer marketing
• Business marketing: Producers, resellers, Governments and Institutions
• Business buyers: new buy, Modified rebuy, Straight rebuy
• Marketing research: Definition, purpose and role in marketing strategy
• How to establish a marketing research project

Market Segmentation

• Market Segmentation: Why market segments are important to marketers
• Positioning and differentiation in consumer marketing
• What is a business product: Definition for marketers
• Product development and business growth: Process and strategies
• Branding and brand equity in business marketing

Marketing Mix

• How to develop and market new consumer products
• Types of new products: New product lines, product improvements & more
• How to create a marketing mix for individual cultures & countries
• How a new product is adopted by consumers
• Classes of adopters: early, late and laggards

Product Life Cycle

• Product life cycles: Development, Design and beyond
• Retailing’s role in marketing: Definition and Dimensions
• Retail segments, target markets and marketing strategies
• Retail marketing mix vs. traditional marketing mix

Marketing Channel and Supply Chain

• Services marketing: the differences between services and goods
• How Non – profit marketing differs from for – profit marketing
• Marketing channel: Definition and function in the marketplace
• Channel intermediaries: Definition and function in the Business
• Channel conflicts: Horizontal and vertical conflicts
• Supply Chain integration

Promotion

• Promotion and the consumer communication process
• Goals of promotion and marketing mix
• Consumer awareness of promotion: The AIDA Acronym
• Integrated marketing communication and the Marketing Plan
• The promotional mix: target markets, Buying decisions and more

Advertising

• Effects of advertising on consumer buying behavior
• Types of advertising: Institutional and product advertising
• Advertising Media Choices and marketing strategy

Customer Relationship

• How public relations is different from Advertising
• Why companies use public relations

Sales Promotion

• Sales promotion in the Promotional marketing mix
• Trade sales promotion and the promotional marketing mix
• Customer relationship management and marketing technology

Selling

• Relationship selling vs Traditional methods: Definition and purpose
• Personnel Selling: the steps of the personnel selling

Pricing Strategies

• Pricing decisions: Profit – Oriented, Sales and Status quo
• Pricing objectives: How firms decide on a pricing strategy
• Price elasticity: Understanding supply and demand
• Pricing cost: What motivates mark-up and break-even pricing
• How prices are determined and affected by Environment factors
• Economic factors of pricing and pricing strategy

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Option 1 -Quality License Scheme

Successful learners will receive an Endorsed Quality License Scheme Accredited Certificate issued by Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course) for only £49.

Option 2 -CPD Certificate

Successful learners will receive an Endorsed CPD Accredited Certificate for only £29.

Certification:

Successful candidates will be awarded a certificate for “Certificate in Advertising & Marketing - Level 3”. These are printed on high grade paper embossed with official Study365 or Quality License Scheme. It is delivered right to your place in a hard back envelope to keep it in pristine condition.

Why Choose Us?

• Our courses represent outstanding value for money
• High quality e-learning study materials and mock exams.
• Each course is designed by industry experts, using an innovative interactive learning approach.
• Includes step-by-step guided videos tutorials.
• 24/7 Access to the Online Learning Portal.
• Anytime & Anywhere Learning.
• Recognised Accredited Qualification.
• Access Course Content on Mobile, Tablet or Desktop.
• Study in a user friendly, advanced online learning platform.
• Excellent customer service and administrative support.

• This course is ideally suited to anyone hoping to work in advertising or marketing.
• This course would also be helpful to business owners who wish to learn more about advertising and marketing.

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

This training course could help you become a:

• Marketing Executive
• Advertising and Sales Executive
• Marketing Manager
• Business Development Manager
• Digital Marketing Manager
• Advertising Manager
• Communications Manager
• Brand Manager
• Market Researcher
• Marketing Consultant