Advanced Techniques: Strategic Thinking and Business Planning
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
- Tutor is available to students
Overview
Description
Vision, mission, objectives, strategy and tactics:
- What they are and how they relate to each other?
- Creating a formal vision and mission statement.
- Entrepreneurship and leadership input to planning.
- Using strategy and tactics with planning and operations.
External analysis:
- Applying analytical techniques.
- PESTLE analysis and its applications.
- Competitor analysis and benchmarking.
- Benchmarking – what it is and how to use it.
- 5-Forces model and how to use it.
- Market segmentation and differentiation methods.
Internal analysis:
- Exploring ways of analyzing the business.
- Financial techniques and measures.
- Porter’s Value Chain as an analytical technique.
- 7-S model and review.
- Product portfolio analysis and marketing analysis.
- Identifying the skills shortfall in your business.
Pulling it all together:
- Creating a SWOT matrix – the current strategic position.
- Scenario planning and alternatives – “what ifs\'.
- Strategy versus Planning.
- Options and implementation.
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