Social Media Advanced Course (1-Day Classroom)

Learn advanced techniques & strategies across Facebook, Twitter & LinkedIn – plus we’ll provide you with an array of social media tools to make life easier & help generate leads!

Our Advanced Social Media Training course is Ideal for businesses as well as Agencies who have been using social media marketing who are ready to start using advanced strategies and tactics to improve organisation’s digital marketing but dramatically increase marketing profits and ensure a position to deliver a better customer experience and ultimately return on investment.

1 day intensive course £549 plus VAT

Course Level: Suitable for those with experience in social media marketing who are looking to develop their skills to an advanced level.

Course aim: Dramatically increase lead generation through internet marketing and ultimately increase your business profits.

3 key objectives;

1. Developing an integrated digital and social media marketing strategy
2. Implementing advanced tactics for reaching influencers, building customer engagement and using best practices in digital and social media
3. Improving current activities through proven digital strategies that will transform your business

It is suitable for business of all sizes from all industries as well as agencies.

• 2017 Brochure - download

The course will teach you how to create revenue from social media marketing. We will show you how to apply attraction, conversion and retention strategies, capture data including landing page construction, use social media for customer service & shortening the sales cycle with a focus on turning relationships on social media networks into actual orders.

The best bit is because we’ve done all the work you so you just take the template and mold it to enhance your business.

We will provide you with planning templates and tools plus action checklists to keep you focused and on track.

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use social media marketing tools and resources for an integrated digital marketing strategy.

What’s included?

Includes refreshments, lunch, all course materials and unlimited post course support.

• What you’ll learn;
  Part 1 – What is Digital & Social Media Marketing and Why Does My Business Need It? Effects of technology advancements on consumer behaviour.
• Part 2 - Essential elements of successful online communities & creating and managing them (including content creation). Relationship building and reputation management. How to implement Social media governance and corporate policies. How to identify and attract key influencers.
• Part 3 - Set up and run successful online adverts and campaigns across all social media networks. How to dominate search engines and ensure key visibility for your business.
• Part 4 – Tools: Discover what digital and social media tools are available and which ones are invaluable to your business and what it means for your organisation. Laying the Foundation -Determine if your company is reaping the most from digital marketing technology and proven strategies & develop a unique digital and social media plan.
• Part 5 – Monitoring : Digital and Social Media Metrics – Review various digital and social media applications & learn best practices & key metrics to measure including Google analytics.
• Part 6 & 7 – ROI: Incorporating Digital and Social Media at Every Stage of the Revenue Cycle & The Return on Investment of using digital tools – Integrating digital tools in throughout the sales cycle to improve the conversation with prospects and customers. Prove and measure ROI and value of digital media strategies. We will cover conversion funnels and marketing automation tools.
• Part 8 – Proven Strategies: Digital Marketing Strategies-How to build credibility using tools such as email marketing, blogs, online PR, social media, networks
• Part 9 – Lead Generation: Selling through Social media – How to apply attraction, conversion and retention strategies, Data capture including landing page construction, Customer service & Shortening the sales cycle & focusing on turning relationships on social media networks into actual orders – How to create revenue from social media marketing.
• Part 10 – Case Studies: Who’s doing it well and what’s working best!

Who should attend?

Ideal for those who want to learn about the best social media marketing tools available & develop an advanced social media strategy.

Whatever stage you're at in your career, the Chartered Institute of Marketing - Chartered CPD Programme helps you get ahead, and start your route to achieving or maintaining Chartered Marketer status – The CIM are the only organisation with authority to award this elite status in recognition of professional excellence.