Advanced Diploma in Social Media Marketing - CPD & IAO Accredited
John Academy
Summary
Overview
Find out how to become an expert in marketing and learning about social media marketing which will help you in your career advancement. Social Media Marketing is a very effective marketing place as everyone uses it. Through this course, you will learn the advanced skills, knowledge, and information about social media marketing and understand the value of social media buzz and what it can do for you. Find out how to utilise the search engine optimization and know about marketing on popular social media sites, Twitter and Pinterest. Learn the best marketing skills to become an effective social media expert marketer and help your business succeed.
CPD
Course media
Description
Why choose us?
- Study in a user-friendly, advanced online learning platform;
- All the study materials are available in your student portal including videos tutorials.
- One of the most successful online education platforms in the UK.
- Affordable, engaging & high-quality e-learning study materials;
- You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognised accredited qualification;
- Access to course content on mobile, tablet or desktop from anywhere anytime;
- The benefit of applying for NUS Extra Discount Card;
- 24/7 student support.
- Technical supports and live chat service for your inquiries. This is very helpful for international learners.
- Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.
COURSE CURRICULUM
Social Media Marketing
- Introduction
- Understanding the Value of Social Media Buzz and What It Can Do For Your Business
- Developing a Winning Social Media Marketing Plan
- Setup and Manage a Facebook Page That Works
- Tweet Your Way to Online Prominence
- Build Your Network with LinkedIn
- Captivate Your Audience with YouTube
- Conclusion
Search Engine Optimization
- What Is Search Engine Optimization?
- Search Engines That Use SEO
- Using SEO In Website Text
- Using SEO For Google Ads
- Using SEO For Article Marketing
- Using SEO In Press Releases
- Using Longtail Keywords
- Using Google To Discover The Best Keywords
- SEO For Video Ads
- SEO In Photos
- Blogging With SEO Marketing
- Using A SEO Company
Facebook Marketing Basics
- Introduction to Facebook
- Why You Should Care
- Setting up a Facebook Page
- How to Get More Likes for Your Facebook Page
- Facebook Advertising
- How Much Does Facebook Advertising Cost?
- Marketing on Facebook
- Create a Content Calendar
- Understanding Edge Rank & the Art of Engagement
Twitter Social Marketing
- TWITTER FOR BUSINESS
- TOP TWITTER TIPS
- TWITTER IS
- BUSINESS TERMS
- WHY USE TWITTER FOR MARKETING
- TWITTER MARKETING BASICS
- TWITTER METRICS
- YOUR BIO
- WHEN TO TWEET
- BUILDING YOUR COMMUNITY
- GENERATING LEADS
- REAL-TIME TWITTER MARKETING
- ENGAGEMENT
- TWETIQUETTE (TWEETING ETIQUETTE)
Instagram Marketing
- What is Instagram?
- Instagram for Business
- Instagram & Community
Pinterest Social Marketing
- Introduction
- How to Use Pinterest
- How to Win the Hearts of the Target Audience on Pinterest
- Understanding Pinterest Etiquette
- Marketing Strategies to Build Your Brand and Your Followers
- Monetizing Pinterest through Market Hunting
- Pinterest Tools to Use in Your Marketing Arsenal
- Conclusion
Google Adwords
- Benefits of online advertising and AdWords
- Choosing a campaign type
- Measure your results
Blogging Basics
- Introduction
- The Anatomy Of A Profitable Blog
- Quick & Easy Optimization
- Extending Your Blog’s Functionality
- Turbocharged Profit Strategies
John Academy: A Great Place to Learn for Everyone, Forever
Expert Authors: We select authors with expertise and experience of training professionals. Our authors are industry experts, academics, authors, face-to-face trainers or online trainers; most often they have a combination of these backgrounds
Engaging Content: Our succinct, bite-sized and business-focussed course materials are designed to deliver the most effective training for you. Each course is made up of modules, manageable learning chunks of text, images, videos and tasks.
Why choose us?
- Study in a user-friendly, advanced online learning platform;
- All the study materials are available in your student portal including videos tutorials.
- One of the most successful online education platforms in the UK.
- Affordable, engaging & high-quality e-learning study materials;
- You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognised accredited qualification;
- Access to course content on mobile, tablet or desktop from anywhere anytime;
- The benefit of applying for NUS Extra Discount Card;
- 24/7 student support.
- Technical supports and live chat service for your inquiries. This is very helpful for international learners.
- Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.
Assessment and Certification:
Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.
Who is this course for?
- Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing
- People who have an interest in Social Media Marketing and how to effectively communicate and try promotion to their potential clients.
Requirements
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
Career path
The Advanced Diploma in Social Media Marketing course will be useful and would be beneficial for every kind of occupations and careers like:
- Businessman
- Digital Manager
- Marketing and Promotions Specialist
- Marketing Manager
- Product Creator
- Sales Manager
- Sales and Promotions Specialist
- Social Media Manager
- Top Executive.
Questions and answers
Do I have to pay anything extra to take the exam at the end of learning of is it included?
Answer:Hi Jade, Thank you for your question. At the end of the course, you will be able to sit a mock exam and then the final exam (included in the price. Both exams are held online and they will be in multiple choice format. We give you one year access to your course, therefore, you are able to complete the course at your own pace, in your own time. However, if you fail the final exam then you need to retake the exam by paying an additional GBP £3.99. Regards, Help Desk
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