Advanced Diploma in Branding Management

Do you want to gain some new knowledge that would catapult your vocation and your organisation by situating you at the forefront of the latest business slant? If yes, then this course on branding management is for you.

In today’s marketing world, it is critical to have the capacity to hone your advertising knowledge in brand building and management, through both digital and online promoting and also advertising and promotions. This program introduces you to the basics of branding and equips you with learning and skills in creating brand techniques and managing brands in a multi-social market environment. It additionally sets you up for advanced education at degree level and professional success in brand management in a competitive market environment.

Why choose us?

• Study in a user-friendly, advanced online learning platform;
• All the study materials are available in your student portal including videos tutorials.
• One of the most successful online education platforms in the UK.
• Affordable, engaging & high-quality e-learning study materials;
• You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
• Efficient exam systems for the assessment and instant result;
• The UK & internationally recognised accredited qualification;
• Access to course content on mobile, tablet or desktop from anywhere anytime;
• The benefit of applying for NUS Extra Discount Card;
• 24/7 student support.
• Technical supports and live chat service for your inquiries. This is very helpful for international learners.
• Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.

COURSE CURRICULUM

Business Branding

• Defining Branding
• What Are You All About?
• Creating a Mission
• Creating a Vision of the Future
• Positioning Your Brand
• Developing Your Style
• Developing a Brand Name and Slogan
• Creating a Visual Identity
• Living Your Brand
• Connecting with Customers
• Launching Your Brand
• Taking Your Brand’s Pulse
• Performing a SWOT Analysis
• Measuring Brand Health with a Balanced Scorecard
• Middleton’s Brand Matrix
• Interpreting Evaluation Results
• Keeping the Brand Alive
• Going Beyond the Brand

Branding Management

• Introduction
• Expand the Brand
• Contract the Brand
• Is Publicity a Good Thing
• Way to Advertise the Brand
• Be Authentic
• Its not all about Quality
• Category over Brand
• The Importance of a Brand Name
• Keep it Simple
• Don’t be a Stuck Up Brand
• A Second Thought on Naming
• Should Product Name and Company Name be the Same?
• Beware of Subbranding
• Can You Ever Extend the Brand?
• The Importance of the Logo
• The Importance of Color
• Think Globally
• Branding and the Internet
• Naming and the Internet
• Globalization and the Internet
• Conclusion

Social Media Branding

• Defining the Terms
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms
• Creating Brand-Focused Messages
• Developing a Communication Strategy

John Academy: A Great Place to Learn for Everyone, Forever

Expert Authors: We select authors with expertise and experience of training professionals. Our authors are industry experts, academics, authors, face-to-face trainers or online trainers; most often they have a combination of these backgrounds

Engaging Content: Our succinct, bite-sized and business-focussed course materials are designed to deliver the most effective training for you. Each course is made up of modules, manageable learning chunks of text, images, videos and tasks.

Assessment and Certification:

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.

• High School Students.
• College Students.
• Corporate Executives.
• Established Entrepreneurs.
• Budding Entrepreneurs.
• Strategic Consultants.
• Executive Coaches.
• Human Resource Experts.

• This course is available to all learners, of all academic backgrounds.
• Learners should be aged 16 or over to undertake the qualification.
• Good understanding of English language, numeracy and ICT are required to attend this course.

• Digital marketer.
• Advertising manager.
• Marketing director.
• Marketing analyst.
• Brand manager.
• Assistant brand manager.
• Marketing director.

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