Complete Copywriting Course: Write Copy That Sells
Skill Success
Summary
- Certificate of completion - Free
- Tutor is available to students
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Overview
This course includes lifetime access so you can complete it at your own speed.
This course is designed for those interested to learn the basics of copywriting, secrets to becoming a successful copywriter, how to use it to sell products and services, and the strategies for creating attractive headlines that readers cannot resist.
Benefits of taking this course include:
- Unlimited and lifetime access to the course
- Learn the course at your own pace
- Course can be accessed on any platform
- 24/7 Customer support
Course media
Description
This course is designed to help you develop copywriting, content writing and marketing skills in just several hours.
We have made sure that the course is easy to follow and has practical methods that you can apply as a copywriter. You will also find step-by-step formulas, marketing strategies, and hacks. The complex fundamentals are explained in a simple manner so that you could learn in an easy way. Even if you are an absolute beginner, you will find this course easy to follow and understand.
What you will learn in this course:
- The core concepts of copywriting and its fundamentals
- How to identify your target audience and write for them
- How to create an accurate buyer persona
- Marketing tactics to convert readers into buyers
- Career options for copywriters
- Two second hack to become a successful copywriter
- Qualities that will make you a successful copywriter
- The secret to understanding a buyer's mindset
- The copywriting process
- Elements of a good sales copy
- Proven and time-tested copywriting formulas
- Hacks, tips, and tactics for writing a persuasive copy
- Hacks for creating irresistible headlines and call to actions
- The shocking truth about buyers and customers
- The secret to selling instantly
By the end of this course, you’ll be able to create a compelling copy by targeting your ideal audience and generating sales, leads, and conversion rate, create irresistible headlines using the formulas and hacks, create copies for brands and businesses, use the marketing strategies that work everytime and create killer features and benefits.
Who this course is for:
- Those who want to make a career in copywriting
- Aspiring copywriters and content writers
- Bloggers and freelance writers
- Content marketers and digital marketers
- Online business owners and entrepreneurs who want to understand how they can use copywriting to grow their business
- Social media interns and executives
- Full-time or part-time writers who want to enhance their skills
- Those who want to learn copywriting from beginner to advanced level
The Complete Copywriting Course For 2020: Write Copy That Sells will cover the following topics:
Section 1 - Welcome To The Course
- Welcome To The Copywriting Course
- Course Overview: What You Will Learn?
- Quick Tips To Get Maximum Benefit From This Course
Section 2 - Introduction To Copywriting
- What Is Copywriting?
- Elements Of Great Copy
- Traditional Versus Modern Copywriting
- Career Options For Copywriters
- Job Description And Responsibilities Of A Copywriter
- Copywriting Versus Content Writing: The Difference
Section 3 - Core Concepts Of Copywriting
- What Is A Short Form Copy?
- What Is A Long Form Copy?
- Types Of Tones Used For Writing Copy
- Which Types Of Tone You Should Use?
- Identifying The Target Audience
- Qualities That Will Make You A Successful Copywriter
Section 4 - Marketing Tactics To Wrote Copy That Sells
- The Secret To Understand Buyer’s Mindset
- Never Make Your Copy Look Like An Ad
- Second Hack To Become A Successful Copywriter
- Features Versus Benefits
- The Shocking Truth About Buyers And Customers
- So What Test
- FOMO: How To Use This Most Powerful Marketing Tool
- What’s In It For Me?
- The Secret To Sell Instantly
- Leveraging The Power Of Emotions
Section 5 - The Copywriting Process: 9 Steps To Make It Easier For You
- Steps In The Copywriting Process
- Understand The Product
- Performing Competitor Analysis
- Create A Buyer Persona Or Customer Avatar
- Writing The Copy
- Editing The Copy
- Adding Design Elements Plus Media
- Publish The Copy Plus Promotion
- Checking The Conversion From Copy – Measuring Results
Section 6 - Copywriting Formulas
- AIDA: The Four Step Formula
- Storytelling: Best Tool For Converting Readers Into Buyers
- 3 Step Formula: PAS
Section 7 - Headlines
- Section Introduction
- Introduction To Headlines
- Importance Of Headlines
- Formula To Write Amazing Headlines Everytime
- How To Use This Formula With Examples
- Free Tool To Create Attractive Headlines
- Practice Exercise
Section 8 - 6 Hacks To Write Headlines That Readers Cannot Resist
- Section Introduction
- Headline Hack – One
- Headline Hack – Two
- Headline Hack – Three
- Headline Hack – Four
- Headline Hack – Five
- Headline Hack – Six
- Quick Recap
Section 9 - Creating The Copy
- Creating Call To Actions That Reader’s Cannot Resist
- Focus On The Customer
- How To Write A Conversational Copy?
Section 10 - Hacks And Tips
- Collect Winning Pieces
- 3 Extremely Powerful Words That You Must Use In a Copy
- Using Customer’s Words
Section 11 - Practice Exercises
- Create A Sales Copy – One Question
- Recreate Ads
- Record Your Copy
Section 12 - Bonus Section
- Congratulations
- Downloadable Materials
Who is this course for?
This course is designed for those interested to learn the basics of copywriting, secrets to becoming a successful copywriter, how to use it to sell products and services, and the strategies for creating attractive headlines that readers cannot resist.
Requirements
No prior knowledge is required to take this course.
Career path
None
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
