Campaign Manager
The Campaign Manager is responsible for the end-to-end delivery, automation, and optimisation of multi-channel marketing campaigns for our clients. This core role blends technical execution with strategic oversight, ensuring all outbound communications across Email, SMS, Direct Mail, social media, and Call Centre. They are effective, compliant, and aligned with client objectives. The Campaign Manager will act as a subject matter expert, providing training, technical support, and partnership management to drive efficiency and revenue growth.Key Responsibilities:Campaign Strategy & ExecutionResponsible for the creation of automated outbound communication programs and campaign journeys across all channels (Email, SMS, Direct Mail,social media, Push, Call Centre, FTP), either scheduled or triggeredResponsible for the creation and ongoing management of campaign matrixesResponsible for A/B testing of email creative, subject lines, audiences, and control groups, and managing the subsequent rolloutResponsible for campaign optimisation, including next best action, contact frequency, time of sends, subject line optimisation, personalisation,segmentation, and offer typeSupporting clients with creative review, HTML editing, dynamic content, and converting PDF to codeResponsible for the creation of audiences and visualising the campaign matrixTechnical & SupportResponsible for 1st line support for all campaign activity and trouble shootingResponsible for internal and client training on the various campaign management tools (e.g., FastStats, Peoplestage, and Maxemail)Responsible for testing and any changes that relate to the campaign processResponsible for demoing our campaign management capability to existing or potential clientsResponsible for creating selections with the InfoSum bunkerClient & Partner ManagementResponsible for the day-to-day management of our ESP partners referring, procuring, onboarding, and evaluating suppliers/partnersResponsible for the day-to-day relationship with Apteco regarding campaign management servicesSupport the relationship management with any digital agencies/partnersSupporting solutions and account management teams with any projects that relate the campaign management servicesResponsible for supporting the account management team and increasing retained revenueReporting & Internal ActivitiesResponsible for campaign performance review and reporting, including Post Campaign Analysis (PCA) and Key Performance Indicators (KPIs)Participation in Team MeetingsActive involvement in Knowledge Transfer & Training activitiesGeneral Admin tasksEducational BackgroundBachelor’s degree in marketing, Business, or a related field, or equivalent professional experienceTechnical SkillsProven hands-on expertise in Marketing Automation Platforms (MAPs) and Campaign Management tools (e.g., FastStats, Peoplestage, Maxemail, or similar ESPs/platforms)Strong understanding of HTML and dynamic content for email marketingProficiency in database querying or segmentation tools for audience creationExperience with testing methodologies, including A/B testingAnalytical SkillsStrong analytical capability to define KPIs, produce insightful campaign performance reviews (PCA), and drive continuous optimisationA data-driven mindset with the ability to interpret segmentation and contact strategy resultsManagement ResponsibilitiesConducting Annual Reviews and Quarterly Check InsHolding regular One to ones with team membersAttending and inputting into Corporate Governance Meetings and preparing associated reports (e.g., KPIs, input into Board Packs)Facilitating Cross functional engagement and meetings with peers
read more