Average Campaign Manager salary in the UK

The Campaign Manager is responsible for the end-to-end delivery, automation, and optimisation of multi-channel marketing campaigns for our clients. This core role blends technical execution with strategic oversight, ensuring all outbound communications across Email, SMS, Direct Mail, social media, and Call Centre. They are effective, compliant, and aligned with client objectives. The Campaign Manager will act as a subject matter expert, providing training, technical support, and partnership management to drive efficiency and revenue growth.Key Responsibilities:Campaign Strategy & ExecutionResponsible for the creation of automated outbound communication programs and campaign journeys across all channels (Email, SMS, Direct Mail,social media, Push, Call Centre, FTP), either scheduled or triggeredResponsible for the creation and ongoing management of campaign matrixesResponsible for A/B testing of email creative, subject lines, audiences, and control groups, and managing the subsequent rolloutResponsible for campaign optimisation, including next best action, contact frequency, time of sends, subject line optimisation, personalisation,segmentation, and offer typeSupporting clients with creative review, HTML editing, dynamic content, and converting PDF to codeResponsible for the creation of audiences and visualising the campaign matrixTechnical & SupportResponsible for 1st line support for all campaign activity and trouble shootingResponsible for internal and client training on the various campaign management tools (e.g., FastStats, Peoplestage, and Maxemail)Responsible for testing and any changes that relate to the campaign processResponsible for demoing our campaign management capability to existing or potential clientsResponsible for creating selections with the InfoSum bunkerClient & Partner ManagementResponsible for the day-to-day management of our ESP partners referring, procuring, onboarding, and evaluating suppliers/partnersResponsible for the day-to-day relationship with Apteco regarding campaign management servicesSupport the relationship management with any digital agencies/partnersSupporting solutions and account management teams with any projects that relate the campaign management servicesResponsible for supporting the account management team and increasing retained revenueReporting & Internal ActivitiesResponsible for campaign performance review and reporting, including Post Campaign Analysis (PCA) and Key Performance Indicators (KPIs)Participation in Team MeetingsActive involvement in Knowledge Transfer & Training activitiesGeneral Admin tasksEducational BackgroundBachelor’s degree in marketing, Business, or a related field, or equivalent professional experienceTechnical SkillsProven hands-on expertise in Marketing Automation Platforms (MAPs) and Campaign Management tools (e.g., FastStats, Peoplestage, Maxemail, or similar ESPs/platforms)Strong understanding of HTML and dynamic content for email marketingProficiency in database querying or segmentation tools for audience creationExperience with testing methodologies, including A/B testingAnalytical SkillsStrong analytical capability to define KPIs, produce insightful campaign performance reviews (PCA), and drive continuous optimisationA data-driven mindset with the ability to interpret segmentation and contact strategy resultsManagement ResponsibilitiesConducting Annual Reviews and Quarterly Check InsHolding regular One to ones with team membersAttending and inputting into Corporate Governance Meetings and preparing associated reports (e.g., KPIs, input into Board Packs)Facilitating Cross functional engagement and meetings with peers

HospitalityUp to £50,000LeicestershireRef: 10202The Company Our client is a fast-growing, energetic casual dining brand with big ambitions and an exciting trajectory. With a bold identity, rapid expansion plans and a culture that champions creativity, pace and ownership, they've built a loyal following and are ready to take their brand presence to the next level. This is a business where ideas move fast and campaigns genuinely shape performance.The Role This is a newly created, hands-on and commercially focused position owning the end-to-end delivery of marketing campaigns across new products launches, seasonal promotions, Limited Time Offers (LTO) and wider brand-building activity. You'll bring structure, insight and a big-brand mindset into a scaling environment, taking campaign concepts from strategy through to execution, working closely with the NPD Food Lead, operations, digital, creative and agency partners to land activity with impact. You'll analyse performance, introduce clear processes, and ensure each campaign drives footfall, guest engagement and sales uplift. From promotional calendar planning to content creation, store activation and cross-channel consistency, you'll play a critical part in evolving the brand and ensuring campaigns land brilliantly both in-store and across digital touchpoints.The Person As a marketing graduate, you'll have proven experience managing end to end campaigns within casual dining, QSR or multi-site restaurant brands. Ideally you will have gained experience in a structured, data-driven foundation from a large company, paired with the adaptability and pace gained from a start-up or challenger brand environment.You'll be commercially minded, obsessed with customer insight and brilliant at bringing together creative ideas with operational execution. Comfortable working at speed, you'll thrive in growth settings, bringing clarity, organisation and a strong promotional mindset to a team that values fresh thinking and genuine impact.How to Apply If you are looking for a varied and rewarding role with the opportunity to grow your career in a fast-moving, ambitious quick service restaurant group, please apply by clicking the button below, attach your full CV in Word format and quote reference number 10202.

Our client is an established player in performance-driven digital advertising, with extensive experience delivering high-volume, hyperlocal campaigns across multiple international markets. They manage tens of thousands of digital campaigns each year for clients in the UK, Europe, North America, and beyond. With strong partnerships across major digital platforms, they support advertisers through full-funnel activity spanning social, search, and display. Campaign Executive/Manager Role Overview: As a Campaign Manager, you will be responsible for ensuring high-quality delivery and performance across multi-channel digital marketing campaigns. You'll work across social platforms (including Facebook, Instagram, TikTok, Pinterest) as well as Search and Display channels. This role involves hands-on campaign setup, day-to-day optimisation, performance analysis, and client communication. You'll join a collaborative, knowledgeable team and develop deep expertise in digital advertising while working on a diverse range of campaigns across multiple markets. Ideal Campaign Executive Profile: Strong analytical abilities and a data-driven mindset Passion for digital marketing and an understanding of the broader digital ecosystem Solid working knowledge of Facebook Ads Manager Good understanding of Google Ads Proficiency with Microsoft Excel Ability to manage deadlines in a fast-paced environment Positive attitude, confidence, and a willingness to take on new challenges Minimum 1 year of experience managing digital performance marketing campaigns Experience in client management and communication Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.