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Travel Digital Marketing Executive

Posted 20 February by C&M Travel Ended

Travel Digital Marketing Executive

Salary up to £22k dependent on experience


Full Time, Permanent position

A leading holiday company are looking for a commercially minded Travel Digital Marketing Executive to work within the Digital Marketing Team where email marketing plays a central role in customer retention and acquisition.

You will be involved in all aspects of email marketing including planning, HTML build, testing, evaluation and reporting. Responsibilities will include briefing creative agencies and guide the look and feel of email campaigns as well as plan segmentation and build database extracts for weekly email campaigns.

A background working within the travel industry would be highly preferred but is not essential.


  • Experience in creating, managing and sending out your own email campaigns using IBM Silverpop / Watson Digital Marketing.
  • Experience working in HTML and CSS
  • Experience selecting and segmenting data
  • A passion for testing and evaluation of new ideas, creative, offers etc. in email campaigns to try and continually improve on our best performing campaign.
  • Weekly analysis and reporting for the Head of Digital Marketing and Directors.
  • Creative with ideas and putting good copywriting at the heart of the email campaigns.
  • Ability to work as part of a small dynamic team in a fast moving environment.

Key Responsibilities:

  • Responsible for all areas of email marketing including planning email content and product selection, through to email build and deployment.
  • Post-campaign analysis and weekly / monthly reporting
  • A/B Testing on various email campaigns to establish the most effective
  • Constantly evolve campaigns to improve open and click through rates
  • Liaison with internal departments e.g. Customer Services, Product, Operations etc

The Successful Candidate will:

Have 1 - 2 years experience in eCRM or Email Marketing Role

  • Experience in using IBM Silverpop / Watson Digital Marketing is essential
  • Ability to use design packages such as Indesign and have an understanding of Apteco Faststats would be highly desirable
  • Be in an eCRM Executive role with their main focus on email marketing
  • Will have a strong understanding of email marketing, audience segmentation
  • Competent level of HTML and CSS
  • Solid copy writer and creative thinker
  • You'll be pro-active and driven to identify new ways of optimising campaigns.
  • You will be able to work independently in a fast paced environment.
  • Will have a one to none understanding of understanding of email marketing, audience segmentation and analytics.

To apply for this excellent Travel Digital Marketing Executive role please call Simon on , email your CV to or apply below

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit

Required skills

  • Digital Marketing
  • Email Marketing
  • Marketing
  • Marketing Assistant
  • Marketing Executive
  • Travel Marketing
  • e-CRM
  • IBM Silverpop

Reference: 34517888

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