Senior PPC Executive

Posted 27 March by Forest Recruit LTD Featured

Senior PPC Executive - London - £30-35,000 DOE

We’re looking for a Senior PPC Executive to join one of the fastest growing online retail companies in the UK. As Senior PPC Executive you will report to the Head of Acquisition and support the execution of the Paid Search/Shopping plans across all the European markets, train extended members of the team (country managers) in PPC best practice as well as managing, optimising and analysing campaigns to meet targets.

About the role

  • Oversee the Paid Search channel to ensure the plan is being executed, targets are being met and campaigns are being optimised to best practice guidelines
  • Developing and implementing the paid search strategy to grow the account and drive new customer acquisition
  • Owning the reporting and analysis for the paid search channel
  • Share best practice throughout the team and train Country Managers to be able to effectively manage the paid search account
  • Assist country managers in managing the Adwords and Bing Accounts from campaign creation and management through to analysis
  • Build out search and shopping campaigns, ad groups, keywords, as well as feed optimisation, manual bid management, implementing Adcopy and landing page testing
  • Improve the quality of shopping feeds and ensure disapprovals are addressed quickly within the Merchant Centre
  • Manage medium to large sized PPC budgets and accounts
  • Analyse activity and performance of all paid search campaigns (and monitor KPIs) and report findings back to Head of Acquisition
  • Review the promotion plan created by the Trading Team and ensure relevant offers are also pushed across PPC
  • Feedback on on-site optimisations needed in order to continue the customer journey from marketing to sale to improve the Conversion Rate and Return-on-Ad-spend within the PPC channel
  • Identifying new opportunities for growth, including keyword mining and informing product development from search background
  • Keep up to date with the latest industry trends and share with the team

About you

  • Proven track record in driving successful Paid Search and Shopping campaigns in a transactional e-commerce environment
  • Strong working knowledge of Google Adwords, Google Merchant Centre, Google Analytics and Bing
  • Google Adwords certification preferable
  • Strong use of Excel, comfortable using formulas and building reports
  • Strong attention to detail
  • Effective communication and reporting skills
  • Strong track record in managing medium to large-sized budgets
  • Strong numerical and analytical skills
  • Works effectively with stakeholders inside and outside of the organisation
  • Agency background preferable
  • Passion for PPC and digital marketing in general

Required skills

  • Conversion Rate
  • Sports Nutrition
  • Google Adwords
  • Paid Search Campaigns
  • Online Retail

Application question

Are you a native or fluent German speaker?

Reference: 34013043

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