Senior Digital Marketing Manager - B2C

Posted 3 days ago by REED - North West, Marketing & Creative
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My client, a successful financial services company based in Cheshire is recruiting a Senior Digital Marketing Manager to join their fast paced marketing team. Applicants must have extensive Digital Marketing background, as you will be responsible for the overall digital planning and delivery for all brands across various online channels.  

Key Responsibilities:
Developing the online marketing strategy, working with marketing managers, head of marketing and agencies to execute this
Driving improvements in acquisition and conversion for the online channels
Manage and deliver results in SEO, and PPC performance
Work with marketing managers on Direct and Referrer traffic performance
Manage agency on best practise techniques in online
Managing Online Budgets
Broad knowledge of trends across digital mediums, (web, mobile, social).
Regularly analyse competitor web practice and make recommendations for improvements to our practices based on findings
Help improvements on all customer journeys online
Managing the business websites and customer journeys, including using the CMS system and emails
Providing further development of all websites including reports and analytical knowledge
Oversee aggregator online customer journey and experience
Oversee new online initiatives and delivery into business

Skills Required:
Educated to Degree level/IDM
Must have extensive Digital Marketing experience within a B2C sector (retail, financial services, professional services is preferred)
You must have recent experience working in a Strategic Digital role within a B2C sector 
Excellent eye for web layout
Google Tools; AdWords, Search Console, Analytics , Double Click
Affiliate/performance-based marketing
Conversion rate optimisation (CRO)
Digital display advertising – includes retargeting, programmatic
Have a clear understanding of Web design
Understanding of HTML and Content management systems
Understanding of web technologies and future digital landscapes
Knowledge of all online brands
Excellent understanding of key disciplines and current online marketing concepts and best practices
Excellent knowledge of SEO and PPC
Understanding of how Google operates, keeping up-to-date with any Google updates and algorithm changes
Good understanding of social channels and how they work for business and assist in integrating these into our social strategies
Fully conversant with digital data marketing – schemas, feeds, APIs
Conversant with CX and UX - desirable
Company Benefits:
Salary up to £60k + Bonus (Negotiable, depending on experience)
37.5 hour working week (flexible hours)
24 days + bank holidays
Purchase up to 5 additional days
Exciting social events 
Subsidised gym membership 
Regular incentives 
Comprehensive training program 
Contributory pension scheme 

Reed Specialist Recruitment Limited is an employment agency and employment business

Reference: 35402944

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