Senior Digital Marketing Executive

Posted 27 February by Brandgaard Recruitment Limited

We have an excellent opportunity for an experienced Digital Marketing Executive to join a leading commercial sporting and events business.

The focus of the role is to develop and deliver a full digital marketing strategy for the London Region, alongside the Marketing Manager, with the responsibility of increasing digital engagement, growing new audiences and contributing to sales targets.

Key Responsibilities:

  • To assist in the planning and implementation of the digital marketing plans with the aim of hitting specified targets and generating revenue
  • To be responsible for campaign creation and management of digital acquisition channels including PPC, Display, Paid Social and affiliates
  • Management of digital retention channels, email marketing, organic social, SEO
  • To effectively segment data and build e-communications using the CRM system
  • Management of multiple websites and management of CMS systems
  • Aid colleagues from around the business with web updates
  • Work with the social media platforms (Facebook and Twitter) to develop and write appropriate content to increase engagement
  • Ensure SEO optimisation techniques are in place to help maximise organic rankings
  • Continuous development of the digital customer journey to help increase conversion rate
  • Use Google Analytics, social media reporting and overall digital data to assess the impact of each campaign
  • Make recommendations regarding the contribution of different digital marketing channels to sales to maximise ROI
  • Take ownership of the email programme by briefing, creating, sending and reporting on emails
  • Manage the digital marketing budget
  • Work with media agency to brief digital campaigns and understand their impact

Skills and Experience:

  • Demonstrable experience of designing and building e-communications. Experience of Audience View, Silverpop and Microsoft Dynamics would be advantageous
  • Online digital advertising - understanding and knowledge of PPC, Google Analytics, Facebook Ad Manager and Display. Must have experience of placing advertising on these formats
  • Knowledge of SEO optimisation techniques to help maximise organic rankings
  • Knowledge of managing websites and CMS; updating content as necessary
  • Experience using digital marketing within a sales-led environment, focused on generating leads and optimising conversation rates
  • Must have the technical competence to extract data pools and assign to e-communications
  • Must be familiar with content generation for social media and how to maximise ROI

For more information on this excellent digital marketing job please get in contact with Matthew Molgaard at Brandgaard Recruitment

Required skills

  • Digital Marketing
  • Email Marketing
  • PPC
  • SEO
  • Google Analytics

Application questions

Do you have several years digital marketing experience?
Do you have a good understanding of digital advertising?
Do you have web management experience?

Reference: 34563545

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