The following job is no longer available:
Public Relations Manager - Western - Dubai Based Role

Public Relations Manager - Western - Dubai Based Role

Posted 1 October by OJ Lifestyle

OJ Lifestyle, founded by successful entrepreneur, Omar Jackson, is a new lifestyle brand focused on entertainment, fashion and social sustainability.

OJ Lifestyle is a disruptive force of passion and drive; designed to energise, thrill and inspire. The brand has been created from Jackson’s life story, and through it, Omar wants to inspire and encourage people to create positive change in all aspects of life. This journey will teach the community that it’s possible to disrupt your personal and business life with fun and fulfilment, creating impact and leaving you with lasting memories.

The brand includes a clothing line, holds numerous exciting events across the UAE and incorporates an exciting membership programme 'X by OJ Lifestyle’.

The role will be based in Downtown, Dubai and will involve all facets of PR for the company. This includes being the press officer to the CEO, ensuring brand reputation protection, clear and innovative PR strategies, strong promotion of the brand, existing relationships with key media titles and journalists, and writing press releases/articles. You will work closely with the founder, Brand & Marketing Manager and Partners to ensure that all public relations initiatives are integrated into OJ Lifestyle’s overall communication strategies and ambitions in the region. You will also be required to work on the same with other associated businesses. We are seeking an experienced and talented individual with excellent inter-personal, written, and verbal skills who can capture and enhance the audience.


  • Regularly analyse and report on media coverage
  • Cultivate relationships with influential print and broadcast journalists
  • Spokesperson within the company on communicating with the media
  • First point of media enquires
  • Press Officer to CEO
  • Ability to cover PR requirements of associated companies/business interests of the CEO
  • Research, develop and implement PR strategies
  • Handle PR responses to a variety of situations
  • Organise events such as press conferences
  • Invite relevant media and journalists to events and activations
  • Manage and look after all media and journalists at all events and activations
  • Supervise film, photo and multi-media productions about the organisation
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports
  • Proof reading documents
  • Writing and issuing press releases into the public domain
  • Contact relevant media to drive press release subjects
  • Speak to relevant media regularly to discover popular topics and request article/comment placement on a relevant topic
  • Help develop and manage brand identity
  • Write and approve digital content for social media outlets


  • Understanding and possess an interest in the Lifestyle industries
  • A Bachelor’s Degree or equivalent ideally in Mass Communications, Public Relations, Marketing or Journalism
  • 3 years minimum experience in public relations, preferably in-house within the Lifestyle sector/luxury brand or at an agency
  • A strong existing network of media and journalist relationships in UAE and UK (not essential but favourable)
  • Inter-personal skills are vital for developing relationships with media representatives
  • Multiple stakeholder management both internally and externally
  • Ability to react fast and efficiently to breaking stories that are relevant
  • Ability to manage crisis PR if necessary
  • Outstanding communication skills and ability to deliver PR activities
  • Ability to work effectively under pressure in a highly charged working environment
  • Exceptional writing, research, and communication skills
  • Creativity and adaptability
  • Strong understanding of the target audience and industry trends
  • Proficiency with computers and strong working knowledge of MS Office
  • Must be presentable and smart
  • Adopt the company culture
  • Highly motivated
  • Positive and results-driven attitude
  • A team player
  • A desire to progress a career within the firm
  • Determined & hard working

What we provide:

  • Salary and housing allowance - competitive
  • Medical Insurance
  • Visa
  • UAE based role in Downtown Dubai

Required skills

  • Communication Skills
  • Interpersonal Skills

Reference: 41021420

Bank or payment details should never be provided when applying for a job. For information on how to stay safe in your job search, visit SAFERjobs.

Report this job