Marketing Manager

We are looking to recruit a Marketing Manager to join Caroola! This is a permanent role (37.5 hours per week), based at our Warrington HQ 2-3 days per week.

Caroola is a group of market-leading brands that specialise in providing tax management, umbrella, and accountancy services to small businesses and a high-quality contingent workforce in the UK. Our mission is to unite and empower the agile workforce community with innovative technology, exceptional service, and expertise, all under one brand. Our top priority is to offer unparalleled support to our clients, easing their workload and helping them grow with us. This is who we are, and what we do.

The ideal candidate will be a proactive self-starter with a proven track record in developing and implementing successful marketing strategies. They will play a key role in promoting our brands and driving engagement with both B2C and B2B customers. This opportunity is perfect for a Marketing Manager seeking a business that fosters empowerment and encourages taking ownership.

Responsibilities:

Brand Promotion and Campaign Management:

• Develop, deliver, and support the ongoing promotion of our three brands - Parasol, Caroola Accountancy, and Brian Alfred. Create engaging advertising campaigns targeted at both B2C and B2B customers.
• Manage a variety of end-to-end B2C and B2B marketing campaigns to drive awareness and leads. This includes planning, segmentation, coordination, and execution.

Multi-Channel Communications and Sales Collateral:

• Lead the activation of a multi-channel communications plan targeting prospect and existing customers through channels such as email, social media, direct mail, merchandise, and events.
• Create and support the delivery of a wide variety of online and offline materials including brochures, presentations, proposals, webinars, and video series. Develop and deliver assets to support client conversations, including guides, resources, and tools.

Market Insight and Reporting:

• Generate and share regular customer and competitor insights to support internal stakeholders with continuous improvement and decision-making.
• Report on ROI and engagement metrics, identifying trends in customer behaviour.
• Analyse and curate detailed report analysis/insights with a focus on ROI.

Events Coordination and Responsibility:

• Coordinate a range of online and offline events including webinars, corporate hospitality, and award sponsorships. Ensure plans align with marketing budgets.
• Own the production of all campaign and communication activity, overseeing all briefs, sign-offs, and reporting.

Contribution to Marketing Strategy and Budget:

• Assist the Head of Marketing and Head of Digital in developing and implementing the marketing strategy and budget.
• Recommend channels and opportunities to drive increased return on investment and reduce costs. Contribute to broader marketing initiatives.

Additional Responsibilities:

• Present performance reporting and recommendations to the Senior Leadership Team and relevant subteams as required.
• Build strong working relationships with internal stakeholders to share observations, communicate marketing activity, and ensure the 'voice of the customer' is heard.
• Mentor and guide junior members of the Marketing and Digital team, providing feedback as required. Manage two direct reports.

Skills & Experience:

• Previous experience working within a B2B marketing team, showcasing expertise in targeting business, service orientated audiences.
• Knowledge and experience with WordPress.
• Experience in PR, Content, SEO and PPC campaign management.
• Proficiency in Google Ads, Facebook, and LinkedIn advertising platforms.
• Confident use of Google Analytics.
• Proven experience working within a Senior Marketing role driving successful marketing initiatives.
• Proficiency in CRM systems and marketing automation tools.

What we offer:

• A competitive salary, flexible working options, and the ability to flex your holiday entitlement is in the heart of our offering.
• Enjoy 25 days off plus Bank Holidays to reach a maximum of 29. Want more? No problem. You can buy up to an additional 3 days and tailor your leave.
• Plan ahead - With private medical insurance, you can access medical treatment when you need it most. So when life throws you an unexpected challenge, you can access a quick diagnosis and accurate treatment.
• Stay strong - Keep in shape with dental insurance, our Cycle to Work scheme and subsidised gym memberships.
• Study support - Progress your career in your chosen field without worrying about finding the time, the right guidance or the money to do it
• Our financial benefits will aid you in life’s ups and downs including free access to mortgage advice, credit scoring for life and financial management tools
• Company Pension - Save for the future with our company pension scheme with NEST.
• Caroola supports the mental health of its people. Take advantage of our mindfulness resources and engage in a list of initiatives that we update regularly. Our dedicated team of qualified Mental Health First Aiders provide materials and support in areas such as mental health, mindfulness and personal health. Through Health Assured, we provide 24/7 365 days a year counselling and support through our Employee Assistance Programme. If it’s your thing—or not (yet)—there’s also a gym membership up for grabs.
• Keep your balance - to ensure that everyone is able to thrive when they are at their best, we provide a flexible environment to support your lifestyle, priorities and family life which is built on a culture of trust and ownership.
• Tusker Car benefit scheme - Help the planet and put some of your salary, before tax, to buy an electric or hybrid car.
• My Savings Pal - Earn cashback. Make your salary go further with big discounts on all of your shopping.