Marketing Manager

Posted 21 May by Neilson Financial Services Featured

Direct Marketing Manager

Neilson Financial Services (NFS) are looking for a Direct Marketing Manager to assume responsibility for Direct Mail campaigns. As our direct marketing manager, you will build material and support the development of other direct channels.

In this role you will:

  • Deliver direct channel marketing plans to deliver forecast leads within agreed budgets
  • Help define a strategy to open Direct Mail channel and take it to scale
  • Design and execute all Direct Mail campaigns including Test and Learn programmes
  • Develop DM Creatives, maintaining a controlled test programme, and ensuring all creative is compliant (regulatory and brand) and delivers maximum response
  • Manage execution of all campaigns ensuring attention to detail and avoiding any errors
  • Support other direct channel marketing as requested
  • Work with Digital team to ensure co-ordination of campaigns and optimise digital halo response
  • Manage all agencies and partners involved in DM

The successful candidate will have extensive knowledge of direct mail, with 5 years’ experience in a high volume B2C direct mail environment as well as:

  • Experience of creative development and production of campaign design, data selection and customer targeting, of test and learn strategies and campaign execution
  • Commercially-minded with extensive knowledge of managing budgets, suppliers and agencies
  • Numerate and commercially-minded
  • Extensive knowledge of managing budgets, suppliers and agencies
  • Thorough knowledge of creative production process
  • A mature attitude with the ability to engage throughout the organization from Director to Exec level
  • Ability to manage multiple projects
  • A positive "can do" approach, displaying drive, passion, enthusiasm and innovative thinking

The NFS difference:

  • A value driven business with great products, people and culture
  • Fresh approach to new and innovative ideas
  • Competitive salary (£45-£50k)
  • Close team interaction and lots of fun - great vibe

Neilson Financial Services (NFS) provides the UK market with a suite of innovative consumer focused life insurance products. We distribute a range of comprehensive, affordable life insurance products that allow UK families to get the life insurance protection they need for complete peace of mind.

Required skills

  • Direct Mail
  • Direct Marketing
  • Marketing
  • Marketing Manager
  • B2C

Application question

Do you have a minimum of 5 years experience in direct marketing?

Reference: 35189137

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