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Marketing Manager

Posted 22 March by Forward Role Easy Apply Ended

Our client is a very successful and ambitious business based in South Manchester, who are looking to add a Marketing Manager to their team due to an internal promotion and continued growth.

The role will involve:

1. Understanding the business & various target audiences

To be successful in this role the starting point is to gain a deep understanding of the market within which the business operates, the brand and its proposition, positioning in the market, product, service and price in relation to competitors, the target audience and required customer journey experience and the long-term ambitions of the business.

2. Customer Insight & Intelligence

As with all members of the marketing team, the role holder should act as a customer champion to ensure client is Customer Centric in approach throughout everything we do, by putting the customer first in decision making, in order to deliver a market leading customer experience, throughout all aspects of the customer journey and various brand touch points. In essence the role holder must live the marketing team vision; not just to be customer focussed, but customer obsessed

3. Marketing Campaign Planning

In conjunction with the Director of Marketing, develop the annual marketing plans to drive commercial performance, setting and agreeing business objectives and KPI targets to be achieved and budgets to work within.

4. Marketing Campaign Management

Take responsibility for managing and flawlessly executing all marketing campaigns accurately, on time and to schedule, working closely with the internal Marketing Services Team to ensure they are briefed sufficiently in advance so all deadlines can be met and activity results can be measured effectively and in all cases obtain the full co-operation, teamwork & liaison with various internal & external marketing personnel & agencies to facilitate delivery of activity.

5. Marketing Campaign Reporting

6. Budget Management

7. Agency Management

Person Specification

Degree level graduate
(Ideally in a Marketing or business-related subject)
Post-graduate qualification
(Possibly in a specialised Marketing specific discipline such as CIM diploma)

Experience & Technical Skills
Minimum of 8 years previous B2C marketing experience in more than one client-side general marketing manager role
Customer acquisition, lead generation, loyalty & retention proficiency essential
Experience managing Omni-channel marketing campaigns, with in-depth knowledge of and experience across all elements of the marketing mix, from ATL to BTL, digital to offline, outdoor to point of sale and everything in-between.
Experience building brands which reflect their positioning and USP in the market, providing added value to the customer
Proficient budget management > 0.5m
Commercial, target driven marketer, rather than a fluffy creative, but with an innovative approach to idea generation
Proficient in all Microsoft applications
Proven experience working within a fast moving, results orientated, target driven business

Competencies & Behaviours
Enthusiastic, positive & passionate with drive and determination
Tenacious & outgoing personality
Committed, self-motivated, flexible and energetic
Proactive at all times and able to demonstrate confidence, creativity & innovation, professionalism and a consistent can do attitude
Able to work under pressure & multitask on their own initiative to achieve results & achieve targets
Ability to work by self, set own priorities & deliver to achieve top line objectives
Ability produce clear and concise updates to management
Strong organisation, prioritisation and time-management skills
Excellent interpersonal and communication skills, with a strong desire and ability to interface and build strong relationships at all levels, both within the company and externally with a clear, easily understood manor
Influences, persuades and negotiates effectively
Solicits ideas and opinions from customers, assumes responsibility for solving customer problems and committed to increasing customer satisfaction
Strong quality approach with attention to detail
Lateral thinker and problem solver
Highly numerate & commercial
High standard of literacy and communication skills, both written and verbal including the ability to deliver engaging presentations
Charismatic, with the ability to inspire & motivate others

Other requirements
Full clean driving licence

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Reference: 34741710

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