Marketing Manager

Posted 15 March by Marketing Moves Easy Apply

DESCRIPTION

  • Develop and drive annual marketing plans for set division of business, working to budget and contributing to overall business marketing strategy.
  • Create, deliver and evaluate commercially focused online & offline lead generation marketing campaigns.
  • Drive brand awareness through various marketing channels, in particular thought-leadership content.
  • Work with the sales teams to ensure lead monitoring and CRM systems are accurate and monitor and evaluate ROI of activity and report back to the business monthly.

BACKGROUND

  • Experience of working within a B2B environment for a business services organisation, ideally within the IT sector.
  • Demonstrable experience of campaign planning and execution, audience segmentation, market research, content creation and management.
  • Proven analytical ability - able to make recommendations based on ROI data sets.
  • Excellent project management and budget management skills.

Required skills

  • B2B
  • Business Services
  • Data
  • Market Research
  • Marketing

Reference: 34693339

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