Marketing Manager

Posted 27 February by BMS Performance

Marketing Manager - Worcester - £40,000 - £50,000 + Benefits

The company recruiting the Marketing Manager:

A really strong player in their field, this leader is looking to strengthen its team. They specialise in B2B products and sell globally via their sales team, small about of ecommerce and distributors abroad. Due to internal promotion this role available for a strong B2B lead generation marketer. Culturally this company are excellent to work for because they create a rewarding working environment and look after their employees.

The role for Marketing Manager:

This is a relatively senior lead generation role targeting UK and Nordic vertical markets. This business doesn't use agencies to support so you must have hands on experience.

  • Line Managing two inside sales people
  • Planning, developing and managing lead generation targeted marketing campaigns
  • CRM: Salesforce, segmentation
  • Email marketing including automation: Pardot
  • Events Management: Exhibitions, seminars and webinars
  • Digital and other marketing activities executed by colleagues in a matrix structure
  • Reporting, measuring KPIs and feeding back into strategy
  • Some international travel

The requirements for Marketing Manager:

  • Potential to lead a small team or some team leading experience
  • B2B marketing essential, high value goods or orders with a lengthy sales cycle
  • Email automation and CRM experience
  • Events Management experience
  • Happy to travel once or twice a month

The package for Marketing Manager:

  • £40,000 - £50,000
  • Pension
  • 23 days + bank holidays
  • Flexitime
  • Childcare vouchers
  • Mobile Phone
  • Healthcare

Required skills

  • Digital
  • Events
  • Marketing
  • Email
  • Full Mix

Reference: 34562501

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