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Marketing Manager

Posted 23 February by Jobfinders Featured Ended

Marketing Manager
SW London
£DEO but competitive

A very exciting opportunity to get your teeth stuck in to a couple of live events across the B2C sector in association with a very well-known and well-loved household name! A really exciting brand, company and set of people to work with.

We are looking for a fun, energetic, lively and ambitious candidate to match the type of event you will be working on.

In a nutshell you will:

  • Manage and deliver the marketing, digital and social media campaigns to set timelines and budget
  • Maintain and develop the brand
  • Maintain, nurture and develop loyal fans
  • Account Manage - Manage key sponsorship accounts ensuring all commercial rights of the sponsors contracts are delivered to timelines and budget
  • Develop clear brand guidelines and tone of voice ensuring this is maintained across all channels

Marketing deliverables as follows:

  • Alongside show manager, develop ticket model and deliver two ticket sale launches to meet revenue targets
  • Produce, maintain and analyse ticket reports
  • Plan, manage and report on marketing budget
  • Develop, plan and manage the marketing campaign including comms plan, PR, digital and social media planning, advertising spend, creative briefing, media/retail/cross promotions
  • Create and implement an exhibitor marketing campaign to help maximise those routes to market
  • Project manage digital marketing channels, including:
    • Website - perform regular audits, maximise effectiveness and update appropriately
    • Email campaigns - write, build, launch and ensure best practise of regular emails to database
    • Online content and social media - create and implement social media campaign
  • Deliver marketing, digital and social media deliverables across show Sponsors, Supporters and Stakeholders to the highest possible standard
  • Produce and post engaging content to social media channels
  • Work with the show management team to write copy to help communicate updates to the user base
  • Manage and respond to visitor and local resident communications and feedback across emails, phone and social media
  • Project management and delivery of event show guide and various visitor collateral
  • Manage suppliers including PR agency, web agency and other contractors
  • Manage the approval process of all marketing communications
  • Possible line management of intern(s)

Account Management deliverables as follows:

  • Work closely with the core team to ensure delivery of event partners/sponsors rights packages both in advance and onsite
  • Act as main point of contact for clients. Building and maintaining relationships with the objective of retaining their support for future events across the portfolio
  • Attend regular status meetings with individual clients to communicate event status and ensure delivery plans are being adhered to
  • Liaise regularly with core Sales and Operations team to ensure deadlines are being met to timeline and budget
  • Ensure sponsors adhere to brand guidelines
  • Generate analysis and evaluation reports of each client`s experience across to inform future plans and activity
  • Work with the Sales Manager to create an initial proposal / opportunity for 2018

Previous Skills and Experience required:

  • Have experience in the outdoor events or busy B2C events
  • Excellent knowledge and practical experience of marketing events and successful delivery on projects
  • Excellent research and analytical skills
  • Outstanding interpersonal skills and a strong team player
  • Experience of client facing project management
  • Ability to prioritise workload and work to tight deadlines
  • Excellent organisational skills and attention to detail
  • Confident and creative copywriting with proven success across website and email gaining considerable traction
  • Good with numbers and spreadsheets
  • Knowledge of SEO
  • Experience creating content for social media channels, scheduling posts and creating content calendars
  • Ideally, knowledge and experience in CMS, EMS, Excel, Photoshop, Powerpoint

We look forward to receiving your application. If you do not hear from us within three working days please do assume that on this occasion your application has been unsuccessful.

Required skills

  • Agencies
  • Digital
  • Ticketing
  • B2C
  • Live events

Reference: 34545649

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