Marketing Executive

Posted 13 March by Evolve Recruitment Easy Apply

Job Title: Marketing Executive
Location: South West London
Salary: £24,000 - £27,000 (Depending on experience)

Evolve Recruitment are seeking a Marketing Executive for our client who specialise in the events sector. This role is perfect for anyone with excellent B2B exhibition experience and is working on one of our clients most prestigious portfolio.

Key Responsibilities:
·As a Marketing Executive you will be planning and delivering cross-channel marketing campaigns with support from the Marketing Manager in line with the event or project objectives
·Assisting with the design, production and distribution of all promotional materials relating to the portfolio
·Writing and proof copy for a range of marketing platforms and materials including websites, social media, emails and brochures.
·Maintaining and updating websites
·Using digital channels and technologies to enhance the online presence of the business
·Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
·Continuous analysis and evaluation of marketing campaigns to improve performance
·The Marketing Executive will be assisting with the PR activity relating to the portfolio, researching material for press releases, building relationships with relevant press and partners
·Building and managing relationships with external suppliers and negotiating prices
·Working with key media & association partners to secure external promotions for the events
·Carrying out competitor analysis to identify potential threats and opportunities
·Provide the Marketing Manager with on-going and comprehensive post campaign reports and recommendations for future improvements
·Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
·The Marketing Executive acts as a social media 'expert' for the portfolio, keeping up to date with what's new within the marketing industry
Key Skills:
·Previous solid experience in a marketing role in a B2B exhibitions environment
·A proven track record of implementing successful marketing communications campaigns
·Experience in Social media and new technologies
·Understanding of database management and segmentation techniques
·In-depth knowledge of both on and offline marketing
·Experience using a CRM system e.g. Pardot and Salesforce would be preferred
·Knowledge of Google Analytics, SEO, PPC and social media
·Proficient in Microsoft Excel, Word and PowerPoint
·Attention to detail, strong copy writing, proofing and analytical skills
·Strong analytical skills to interrogate data and draw conclusions
·Proven understanding of tracking and response reporting
·Project management, planning and organisational skills
·Excellent written and spoken communication skills
·Work calmly under pressure with a "can do" attitude
If you feel that you have the relevant skills or experience for the Marketing Executive position, please apply now to Evolve Recruitment, Kingston upon Thames for more information!

Required skills

  • B2B
  • Conference
  • Events
  • Marketing Executive
  • Social Media
  • Exhibitions

Reference: 34676878

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