Posted 9 April by BDO UK LLP

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Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The purpose of this BDM role is to support the Real Estate and Construction team to shape, drive and implement business development and marketing activity. The successful candidate will be expected to become a brand ambassador for BDO, with an inherent focus on helping us to differentiate the organisation within the marketplace. They will also be expected to report clearly the ROI on all of their marketing and business development activity. The role is London based but occasionally there may be a need to travel to other offices across the UK as it is a national role.

In this role you will:

  • Work closely with the National Head of Real Estate & Construction to design, develop and deliver the five year strategic plan and associated marketing & BD plan and projects.
  • Act as a marketing & BD advisor on what core activity should be supported within agreed budgets, balancing output with ROI.
  • Manage and monitor the sector budget to ensure marketing spend is accurately recorded, not overspent and used appropriately towards the strategic growth plan.
  • Develop and optimise all marketing activity and ensure that its focus is centred on our managed clients and managed targets, whilst being rolled out to other clients and targets as broadly as possible.
  • Liaise with relevant fee-earners to deliver content that is on message and to pre-agreed deadlines, using the support of the in-house digital copywriter or external content agency, where appropriate.
  • Ensure national issues-based and solutions-led campaigns are followed up with local sector-focused partners and directors, with the support from regional BDMs.
  • Support the sales pipeline by working with the partners and sales team to identify targets to pursue.
  • Be proactive in bringing market trends and ideas to the business to help open doors to new work and qualify in new leads where opportunities are identified
  • Identify and utilise PR opportunities and work with the Sector PR Manager to prepare content for press releases.

You’ll be someone with:

  • A strong Marketing and BD skill set, commercial in approach and able to bring the marketing / BD plan to life.
  • Experience in the real estate/construction sector.
  • The ability to persuade, influence and challenge client-facing teams (incl. partners) in a constructive and collaborative manner and the ability to identify appropriate solutions and help partners to work together.
  • The ability to hit the ground running.
  • Strong project management skills and an ability to be flexible, prioritise and reprioritise workload and to delegate where necessary.

You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

Reference: 52186822

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