Lead Insight Analyst

Posted 3 days ago by Harnham
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Lead Insight Analyst

London

Customer Loyalty Analytics

Up to £55,000 + Benefits

A leading retail loyalty analytics company based in London is looking for an experienced customer insights analyst to take on the role of Lead Insight Analyst. This is an excellent opportunity for you to work with a key client to grow their commercial and marketing understanding through providing them with high quality, data driven insights using tools such as SAS, SQL and R/Python.

Duties and Responsibilities - Lead Insight Analyst

  • Design, plan and execute the targeting of customers through the company's targeted marketing programme
  • Create and establish advanced customer analytics - e.g. segmentation, cohort analysis and customer retention
  • Manage and conduct regular reporting and post campaign analysis, delivering actionable insights and recommendations using tools such as SAS, SQL, R or Python
  • Recruiting, developing, motivating, managing and optimising team success

Skills and Qualifications - Lead Insight Analyst

  • University degree in a numerate discipline - mathematics, statistics, engineering etc
  • Experienced user of SAS or SQL, R or Python desirable
  • Prior experience in development of targeting and customer selections
  • Strong commercial awareness and ability to interact with various internal and external stakeholders
  • Ability to carry out a senior role within the team, as well as working independently to meet tight deadlines

Salary and Benefits - Lead Insight Analyst

Up to £55,000 + Benefits

How To Apply - Lead Insight Analyst

Please register your interest by submitting your CV via the apply link on this page. To find out more information please contact Scott Lazarus at Harnham.

Key Words:

SAS, SQL, R, Python, Insight Analysis, Customer Insight, Customer Behaviour, Loyalty Analytics, Commercial Insight, Marketing Insight, Marketing Analytics, Segmentation, Clustering, Cluster Analysis, Regression, Propensity, Statistics, Statistical, Statistical Modelling, Modelling, London

Required skills

  • Cluster Analysis
  • Customer Insight
  • Marketing Analytics
  • Segmentation
  • SQL
  • Statistical
  • Statistics
  • SAS
  • Marketing Insight
  • Clustering
  • Commercial Insight
  • Customer Behaviour
  • Regression
  • Loyalty Analytics
  • Insight Analysis
  • Propensity

Reference: 40422906

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