Head of PPC

Posted 7 March by Elite Ending soon
START UP!!!! Record breaking, Kickstarter funded, disruptive eCommerce company are breaking into the luxury watch sector with a BANG!!! With a business model that skips wholesalers, distributors, and retailers to offer the consumer affordable handcrafted and luxury timepieces. As a result, disrupting the luxury industry. They are rapidly growing and to plan to open their head office in Amsterdam which will be heart of the strategic growth of the business.

With exciting growth forecast for this company, need raising the brands online presence through effective use of PPC related activity has become a key business focus and the team are seeking an experienced PPC specialist.

You will be leading the PPC team to achieve revenue growth with 3x ROAS via PPC channels. Working alongside the growth director, and growth team to set up full marketing cross-channel to increase CR. Together with analyst establish data analytics infrastructure and reports. Be responsible for formulating campaign strategy, researching ideas, analyzing competitors and implementing the brand's paid digital funnel.


*PPC strategies creation, implementation, and optimisation
o Define short and long term PPC and Social Paid strategies (Facebook, Instagram,
o Display, Re-targeting, Paid Search, Video, YouTube, Influences), road-maps.
o Scale data-driven video first PPC strategy and scale via paid marketing channels
achieving that TOFU campaigns are generating revenue ROAS targets and
increasing high awareness (10M+ views)
*Shape the strategy of the funnel, messaging and content
o Translate our core messages and value proposition into engaging, effective,
multi-channel marketing campaigns.
*Analyse and report
o Create PPC reporting system, that helps increase PPC efforts as well as all
growth marketing efforts.
*Leading PPC team and champion digital marketing across the company
*KPIs & Budget


*Progressive experience in online marketing, ideally in an eCommerce company or start
-up environment.
*Expert-level in: social paid, mobile advertising, display advertising, re-targeting,
video advertising, programmatic buying
*Demonstrated ability to lead and hit fixed goals
*Demonstrated ability to work cross-functionally with product, design, and analytics
*Indisputable track record of growing and scaling innovative businesses
*Experience managing €2M+ monthly budgets across paid channels
*A rigorous, data-driven, and highly analytical mindset
*Experience in building PPC strategy across full e-commerce business funnel
*High degree of creativity and ability to tell stories
*Deep understanding and experience with attribution systems and methodologies

Required skills

  • PPC
  • marketing
  • people management
  • leadership
  • strategic
  • growth

Reference: 34631198

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