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Exhibition & Conference Marketing Manager - Media Brand

Posted 17 January by Media Search Inc. Easy Apply Ended

Exhibition & Conference Marketing Manager - Media Brand

London (City)

£35,000+ Bonuses & Benefits

My client is a fast growing, London-based international media company with a solid 27 year track record, active in more than 50 countries around the world running websites, magazines, reports, exhibitions and senior-level, high profile business conferences. Due to increased expansion a role has arisen for a marketing manager working on the company’s largest and most successful conference & exhibition, you will be responsible for working with the head of the division to ensure the event offering is marketed exceptionally and instrumental in taking the event to the next level.

The Role includes…

  • Strategic Planning & Executing campaigns for delegate, sponsorship, exhibition and visitor marketing
  • Being the brand guardian and ensuring consistency across all brands and channels
  • Driving digital marketing strategy
  • Analysing campaigns and adapting / improving campaigns based on results
  • Working with content, sales functions and head of team to align all activities and goals
  • Work with internal CRM and email platforms
  • Work external creative agencies to produce collateral across all channels
  • Manage website development
  • Produce timely reports for weekly and quarterly team meetings
  • Ensuring an integrated campaign across all channels including print and digital
  • Build and develop partnerships with key titles, associations and key influencers
  • Implement a full data strategy using our existing databases and aligning with our audiences
  • Manage the event marketing budgets

Skills & Experience Required….

  • must have at least 3 years in B2B exhibition / conference marketing
  • authoritative enough to teach, train and encourage project managers to fulfil their marketing objectives
  • able to negotiate global media and association partnerships
  • excellent at digital marketing, including: analytics, paid advertising, social media and other ways to drive traffic online
  • must have a strong brand focus and understanding of the needs of your target audience
  • creative thinker - across all channels, including the ability to produce enticing copy
  • Strong digital experience and knowledge of testing/measuring tools
  • Strong copywriting skills
  • Creative and innovative approach

Required skills

  • Digital Marketing
  • Exhibition
  • Marketing Manager
  • Market Intelligence
  • International Events

Reference: 33950550

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