Digital Marketing Manager

Posted 20 March by Michael Page Digital Easy Apply

You will be working as a Digital Marketing Lead, where you will be extremely hands on as you will be creating and delivering the strategies.

This London based role is responsible for developing and delivering an online marketing strategy focused on improving the value we get from our digital assets whilst driving a measurable increase in valuable inbound leads across all product suites.

Client Details

You will be working for one of the largest technology software companies, which have given there clients successful Digital solutions, and built the tools based on there clients needs.

They have a family culture, and make work enjoyable and they are looking for energetic and motivated people to join there company and drive their digital goals!

Description

As a Digital Marketing Lead, you will have the key responsibilities:

To increase the number of inbound enquiries from target markets.

To ensure the website is fully optimised relevant value-add content.

To drive traffic to the website increasing engagement with customers and prospects.

To use Google Analytics to improve the user experience on the website.

To report and improve on website usage monthly.

To manage organic SEO.

To create and manage PPC campaigns.

To create and manage display advert marketing.

To create and manage remarketing campaigns.

To manage multiple Twitter accounts.

To develop a deep understanding of the Legal Sector and how it works whilst also having a good understanding the Healthcare, Property and Finance sectors.

To identify new methods for increasing and improving our presence online.

To support the wider marketing team.

To liaise with supporting agencies.

A/B testing for email campaigns and display ads.

Profile

The successful Digital Marketing Lead will need to be:

Essential:

  • A minimum of three years' experience working as a Digital Marketer.
  • Experience with using AdWords, Display Ads, Remarketing and Link Back.
  • Experience with developing and delivering an online marketing strategy.
  • A good understanding of UX/UI.
  • A proven track record of increasing the number and value of inbound leads.
  • - A strong awareness of linking digital marketing with business objectives.

  • The ability to develop and deliver digital marketing plans linking with the wider marketing plans.

  • A strong understanding of monitoring and improving the user journey experience online.

  • Good analytical skills.

  • Strong SEO experience with a proven track record of success.

  • Competent user of digital platforms e.g. Webmaster tools, AdWords Preview tool, Google trends etc.

  • Excellent communication skills, particularly with third party agencies.

  • Excellent understanding of the digital world.

  • Strong writing and spelling skills.

  • Self-motivated with the ability to work both independently and in a team.

  • Strong reporting and analytics skills.

  • Excellent organisation and time management skills, with the ability to prioritise.

  • Energetic and hardworking.

  • Excellent attention to detail.

  • Effective multi-tasker.

  • Strong interest in topical news stories.

Desirable:

  • Marketing Degree/Qualification in Digital Marketing
  • Experience in MS Office, SalesForce, WebEx, Email marketing
  • Legal or IT industry experience

Personality:

  • Determined, self-motivated, enthusiastic, confident, driven, team worker, reliable and sociable

Job Offer

You will be receiving a fantastic salary between £45,000 and £50,000 an excellent benefits package by working for this telecommunications business.

Reference: 34692001

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