Diligent is the leading provider of secure corporate governance and collaboration solutions for boards and senior executives. Over 4,700 clients in more than 70 countries and on all seven continents rely on Diligent to provide secure, intuitive access to their most time-sensitive and confidential information, ultimately helping them make better decisions. The Diligent Boards (formerly Diligent Boardbooks) solution speeds and simplifies how board materials are produced, delivered and collaborated on via any device, removing the security concerns of doing this by courier, email and file sharing.
Reporting to the Director of Demand Generation, the Digital Marketing Manager for Spain/France is responsible for the coordination and execution of the company’s marketing strategies in Spain and France. They have a high-technical aptitude, an understanding of demand marketing and are interested in building and operating infrastructure for leads, reporting and analytics.
They will generate inbound traffic through the optimization of the company websites and digital campaigns, content marketing, SEO and SEM. Executing processes using Marketo and Salesforce to fuel innovative and effective marketing campaigns.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes
- Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
- Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices
- Coordinate and track SEO and SEM campaigns, developing content and campaigns based on keyword research
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
- Track campaign ROI and influence the allocation of marketing spend based on past performance
- Coordinating marketing integration actions for mergers and acquisitions
- Bachelor’s degree
- 3-5 years of experience working in a digital marketing role
- Native speaker of either Spanish or French, but fluency in both a major bonus
- Experience of Marketing Automation (Preferably Marketo) and Salesforce.com
- Experience of Google Adwords
- Knowledge of SEO and SEM best practices
- Experience working within a SaaS company a plus
- Experience working with Wordpress
- Knowledge of Google Analytics and experience running detailed campaign reporting
- A team player who loves to collaborate with cross-functional and regional teams
- Bonus skills: HTML/CSS
Diligent offers a strong compensation and comprehensive benefits package, including pension, Group Life Insurance and Income protections, alongside Medical Insurance. We are a casual but professional team, with this role working from our London office.