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Digital Marketing Executive

Posted 11 March by Talent Hub Easy Apply Ended

Digital Marketing Executive

Salary up to £30,000 per annum plus benefits

Brighton, East Sussex

Talent Hub are working in partnership with a well respected financial services company in Brighton area. The Digital Marketing Executive job will drive growth through integrated digital channels.

The Digital Marketing Exec job includes the following responsibilities:

  • To support the Digital Marketing Manager in delivering the marketing strategy.
  • Assist with all areas of the marketing mix to drive traffic to the websites and convert visitors to customers.
  • Project manage an inbound marketing programme - which includes content generation, channel testing and marketing automation - to ensure timely delivery of high quality content and optimise performance using analytics.
  • Ensure the timely delivery, optimisation and measurement of regular emails to core audience groups (prospects, introducers and clients) to support acquisition and retention objectives.
  • Assist with implementing and monitoring social media (Twitter, LinkedIn, Google+) as both a solus and integrated channel
  • Use SEO best practise to ensure all content is optimised for organic search.
  • Help to manage a search marketing strategy which incorporates both organic and paid.
  • Lead on the development, delivery and measurement of marketing campaigns through online channels.
  • Assist with website development, liaising with third party agencies on strategy, user experience and conversion rate optimisation to drive high quality enquiries via the website.
  • Deliver regular e-comms to all core audience segments
  • Use analytical tools to measure and report on KPIs, including traffic, lead generation and sales conversion and to identify opportunities.

For this Digital Marketing Exec job you will need:

  • Marketing Degree, IDM or CIM qualification.
  • 2 years plus digital marketing experience
  • Strong commercial and analytical skills with a proven ability to track interpret and report on insight and campaign data, including regularly updating the wider business on marketing activity business performance
  • Proven knowledge of campaign management principles from planning through to reporting.
  • You will also have experience of managing agencies/suppliers
  • B2B marketing experience in financial or professional services (would be preferable).

Benefits include 25 days holiday, pension, healthcare and flexible benefits, bonus.

Required skills

  • B2B
  • Digital Marketing
  • Email Marketing
  • Social Media
  • Agency Relationship Management

Reference: 34655162

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